Hamilton's new AHL team will be called....
A New Era Begins: Introducing the Hamilton Hammers
Oak View Group (OVG) & TD Coliseum, together with the New York Islanders, announce the new name and brand identity of their AHL team: Hamilton Hammers
https://www.nhl.com/islanders/news/a-new-era-begins-introducing-the-hamilton-hammers
Oak View Group (OVG) & TD Coliseum, together with the New York Islanders, today announced the new name and brand identity of their American Hockey League team: Hamilton Hammers.
Rooted in Hamilton’s history as a resilient steel town, the team’s logo features crossed hammers symbolizing the strength, grit, and togetherness of the community, embodying both the city’s steelworking heritage and the spirit of the game. The design reflects Hamilton’s pride and determination, showcasing the unique character that defines the city, while bold, angular lettering evokes the spirit of Steel Town.
Subtle hockey puck details on the hammer knobs pay homage to the iconic puck in the New York Islanders logo, linking the sport’s identity with the craftsmanship of the tools and nodding to the franchise’s origins, including the fisherman logo era. The orange and blue colour palette is also drawn from the Islanders’ classic team colours, reinforcing the connection to the club’s history and evolution. The logo was created by the New York Islanders, while the broader brand identity was developed by Canadian creative agency Recess Creative.
Linear Mode
