NEW BRUNSWICK, NJ | 259 George Street | FT | 45 FLOORS

[chris08876]

New Brunswick’s tallest tower? 800 apartments up for vote March 9

NEW BRUNSWICK – A proposal to construct what could be the tallest building in the city, with 800 apartments, is scheduled to go before the city Planning Board on March 9.

NB Plaza Owner Urban Renewal, a joint venture between Ifany LLC and Abundant Life Family Worship Church, is proposing a 45-story mixed-use building at 259 George St. The block, bounded by Morris Street to the north, Tabernacle Way to the south and Neilsen Street to the east, is occupied by the church, which will remain.

The property is part of the Lower George II Redevelopment Area.

The plan calls for 800 apartments in the tower, including 160 affordable units. Of those, 32 would be studios or one-bedroom units, 32 would be three-bedroom units, and the remainder would be two-bedroom units.

The seventh floor would include 16,561 square feet of “destination dining and entertainment spaces,” according to the application.

The proposal also includes a 530-space parking garage. Thomas Kelso, the developer’s attorney, told the New Brunswick Housing Authority — the city’s redevelopment agency — in June 2024 that 50 spaces would be set aside for the church and that the church’s parking lot would be reconfigured and repaved.

================
https://subscribe.mycentraljersey.com/re...84d--44--b--44--&gca-ft=174&gca-ds=sophi

[DZH22]

What's going on with all these New Brunswick threads all of a sudden? The tallest buildings there are only about 20 stories. What just changed to have all these significantly larger proposals?

Also, is this going to be another case like Newark with a million proposals but very little to actually show for them?

[Crawford]

This is amazing news. New Brunswick is finally reaching its potential.

[chris08876]

Originally Posted by DZH22

What's going on with all these New Brunswick threads all of a sudden? The tallest buildings there are only about 20 stories. What just changed to have all these significantly larger proposals?

Also, is this going to be another case like Newark with a million proposals but very little to actually show for them?

I think with the addition of the Helix development, we are starting to see the transformation of New Brunswick into a solid node for the NY metro area. It has an excellent proximity rail wise to NYC.

Also big college town. Lots of talent, big on the science-medical research side of things. Also poppin' night life. Been to esquina latina many times, great place. NB has the elements of what can be an awsome city. Diversity, jobs and various industry sectors in its proxies, and rail rail rail!

[chris08876]

This is massive for New Brunswick. Lots of developments in the pipeline for this NJ city. Big ones too!

With NB being a big NE Corridor rail hub and university access, more will come.

= = =

New Brunswick OKs 45‑story, 800‑unit apartment tower on George Street

March 11, 2026

NEW BRUNSWICK – With little comment or discussion, the city Planning Board approved a proposal to build a 45‑story apartment building on George Street.

The $500 million project would include 800 apartments, with 20% designated as affordable housing. Of the affordable units, 32 would be studios or one‑bedroom apartments, 32 would be three‑bedroom units and the remainder would be two‑bedroom apartments.

The seventh floor, accessible by its own elevators, would include 16,561 square feet of “destination dining and entertainment spaces,” according to the application.

The proposal also includes a 530‑space parking garage.

================
https://www.mycentraljersey.com/story/ne...5-story-george-street-tower/89085283007/