Quote:
Originally Posted by whatnext
Cineplex programmed that theatre so badly, I'm sure they wanted it to fail.
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The best way to save this would be to redevelop the site into a small multiplex, in the vein of Fifth Avenue. Condos, shops, cinemas.
It's so hard for a single screen to be profitable, especially if they're not showing mainstream Hollywood blockbusters. Showing anything "interesting" (like "One Battle After Another", which I saw at The Park last week and the cinema was only 1/4 full) means they barely break-even, and then it's just a race to find the next interesting film to replace it before it becomes weeks of no sales.
That whole block could do with redevelopment. I hope whoever has the vision and pockets to buy-out all the individual landowners and make something substantial, also has a vision to keep that block a central entertainment district for the street. Every major N-S street needs something that's not just shopping. Granville has the Stanley Theatre, Burrard has Fifth Avenue, Main has Heritage Hall, Commercial has The York Theatre and used to have a cinema at 7th (but has the Rio near Broadway). Cambie needs something to keep people culturally entertained.