Hockey Canada looks at including 2010 logo on jersey; VANOC gives blessing

[mr.x]

Hockey Canada looks at including VANOC logo on jersey
Posted Thursday, March 26, 2009 7:14 PM ET
The Canadian Press

VANCOUVER - Hockey Canada is still at the drawing board for an 2010 Games logo but the association's president says he hopes Canada's official Olympic symbol can be part of the jersey.

Association president Bob Nicholson said Thursday his group has now submitted a fifth version of its iconic logo for approval by the International Olympic Committee for use during the 2010 Games.

But they're also in talks over the use of secondary logos on the jersey, likely on the sleeve.

Nicholson said he has his eye on the symbol of the Inukshuk over the five Olympic rings, the official logo of the 2010 Winter Olympic organizing committee, known as VANOC.

"How great would that be to wear Hockey Canada mark and the VANOC mark?'' he said.

"I think that world be something those players would cherish forever.''

The organizing committee is fiercely protective of the use of its symbol and had a special piece of legislation passed restricting it from use without their approval.

Nicholson said the idea has VANOC's support, and the committee confirmed they're behind the concept.

Use of the 2010 logo alongside a modified Hockey Canada symbol would also mark the game jerseys as icons of the Winter Games in their own right, Nicholson said.

"We will try to make whatever crest we have on the front of the jersey, if it can't be our traditional jersey it will be something all the players will be proud of,'' he said.

He said the intention was for the organization to revert to its traditional sweaters after the Olympics.

At issue with the iconic Hockey Canada logo that's been in use for 14 years is an IOC rule banning national federation logos from the Olympics.

The IOC began cracking down last summer when it restricted the uniforms worn by the Argentine and Brazilian soccer teams during the Beijing Games.

Nicholson said he hopes the back-and-forth over the logo ends soon.

"This is supposed to be about preparing our athletes not knitting our sweaters,'' he said.

http://www.ctvolympics.ca/hockey/news/ne...canada+looks+including+vanoc+logo+jersey

[Canadian Mind]

Why can't hockey canada just de-trademark the logo and use it, then re-trademark it?

I'm not buying a 2010 jersey unless it has the traditional logo on it.

[Distill3d]

i think this would make a cool alternate jersey for our boys and girls:

[nova9]

i'd vote no to that. but good effort. i wanna see a good old red maple leaf on that jersey i'm afraid (but i LOOOOVE our vanoc logo, just team canada needs to be more than vanoc) - especially for hockey.

[Distill3d]

well, its not like we have a host of other jersey designs we could emmulate:

[wrenegade]

If there is an innukshuk on the jersey I will not be buying one. This is ridiculous.

My hope is that if they can't use the regular Hockey Canada logo, then they use something like this



Except in red and white versions, they can ditch the black. If they do that, I will for sure be buying one. I'll take a red one with Iginla and 12 on the back, and hopefully a C on the front.

[Distill3d]

^i love the black with that logo.

and i think every host country should use their Olympic logo on an alternate jersey.

[Canadian Mind]

Black, Red, White and Gold would be a good combo in that style IMO.

[wrenegade]

Yuck.

The official announcement is on Monday, expect them to look pretty much like this (except without the hockey canada logo on the sleeve).







Photos from www.icethetics.info

[nobase2010]

I know this jersey will be coming out on Monday, but where can I buy it?

[clooless]

Originally Posted by awvan

If there is an innukshuk on the jersey I will not be buying one. This is ridiculous.

My hope is that if they can't use the regular Hockey Canada logo, then they use something like this



Except in red and white versions, they can ditch the black. If they do that, I will for sure be buying one. I'll take a red one with Iginla and 12 on the back, and hopefully a C on the front.

YES! Just this. The VANOC logo on our hockey jerseys would look utterly and completely retarded.

Aesthetics aside, I feel there is also a conflict of interest aspect to having an Olympic organizing committee's logo on the jersey of our hockey team. It suggests an association that does not or ought not to exist.

[nobase2010]

The website that posted the first picture of the jersey has been getting positive review.

http://www.icethetics.info/blog/2009/8/12/olympic-first-look-canada.html

[windscar]

Originally Posted by nobase2010

The website that posted the first picture of the jersey has been getting positive review.

http://www.icethetics.info/blog/2009/8/12/olympic-first-look-canada.html

You can add me to the list of positive reviews, I like it and will be buying one. Anyone know where they are being sold?

[mr.x]

^ EVERYWHERE....soon.

[Yume-sama]

The jersey is out and for sale *everywhere*... NOW!

http://www.vancouver2010.com/en/news/fea...7zst/hockey-here-we-come-get-the-te.html

With a suggested retail price of $135, the Team Canada 2010 Olympic replica jerseys are available today in Nike stores across Canada, The Olympic Store at vancouver2010.com, Hudson’s Bay Company Bay stores, and later this fall at Olympic Stores in Vancouver, Whistler, and the Vancouver International Airport. They will also be sold in the Olympic Superstore at the Bay Downtown Vancouver and hockey venue concession stands operated at Games time by VANOC’s merchandise concessionaire, XP Canada ULC.

They don't waste any time between unveiling and selling, now do they.