City of Saskatoon not for sale: Richards
The StarPhoenix
Published: Saturday, September 01, 2007
The City of Saskatoon is not up for sale, says the city manager, despite a report that recommends two companies purchase naming rights for recreational facilities under construction.
"We're not in the market to sell everything but where it's appropriate and council feels it's appropriate, we will try and sell it. That doesn't mean carte blanche, everything's for sale by any means," said Phil Richards.
The executive committee of council, which includes all 10 councillors and the mayor, has recommended accepting the proposed deals with Nordic Industries Ltd. and Hamm Construction. At their regular meeting on Tuesday, the councillors and the mayor will be asked to accept their earlier recommendation.
According to the proposed agreement between Nordic and the city, an accessible playground under construction in Morris T. Chernesky Park will be named Nordic Playground in exchange for $175,000, payable to the city over 15 years. The park is adjacent to the Shaw Centre, which will house an Olympic-sized swimming pool, a walking track and fitness centre as well as outdoor soccer and ball fields.
The estimated cost of the park is $350,000, including $50,000 to $60,000 of fencing material and labour that will be purchased from Nordic, provided the company's rate is competitive, says a report prepared by the city's community services department.
Hamm Construction's proposed agreement with the city stipulates that the Shaw Centre's fitness facilities and fields be named Hamm Walking Track, Hamm Fitness Centre, Hamm Soccer Fields and Hamm Ball Fields. The construction company will pay the city $500,000 over 15 years.
In both cases, the city is responsible for the cost of signs and is obligated to promote the recreational facilities using their new corporate names.
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City responding to the criticism of selling naming rights for the library?
Personally, I don't have extreme criticism of corporate naming. Less money from the public purse and the businesses (local or otherwise) get some exposure as well, everybody wins.
But the public ownership of space and structures should be balanced with private ownership or the perception of private ownership.
Simply put, I don't want the whole city whored out and blanketed with advertising and corporate names, on the flip side I don't want a perception of public ownership prevails, no room for private interests (see Regina, Viterra is a start

).
I think Richards and others at City Hall understand this balance.