Quote:
Originally Posted by bluefox
If the source who spoke to Retail Insider is accurate, it appears WS is going to treat this as a relocation of sorts with the closure of South Granville and possible replacement with a new location elsewhere.
As much as the store was in decline and needs a rescue, the brand still arguably has a cachet. You will not find many people who have a lesser opinion of the brand itself, they just maybe would shop elsewhere now. That gives them an opportunity for a bit of redemption among consumers. I agree it would be a smart move to go to Park Royal, though they missed an opportunity to jump on the double vacancy next to Simons when it was available. That is now taken up by Nespresso and another retailer; however, they could always go in the old J. Crew space and that is prime real estate. I also see potential for a good fit at Brentwood, given the latter's attempt to lure mid-upscale to upscale retailers.
Above all, though, regardless of location, just like any other retailer, WS needs to take the lesson being taught here, which is that you cannot take your customer base for granted. Constantly invest in your stores, your product and your staff and it won't really matter where you're located. The only thing standing your way at that point is rent and that seems to have been the culprit here no matter how poorly the store might have been doing. And their strategy of clustering their brands together in one geographic vicinity is a double whammy when the rent is high.
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I spoke with the manager of the Williams Sonoma store recently. Apparently, Williams Sonoma has no plans to exit Vancouver or Canada for that matter (store does well). In fact, they are currently looking for a replacement location.
The reason why they are leaving this location is due to a high increase in rent. Coupled with the fact that they've been wanting a larger space, it didn't make sense for them to renew their current lease at a higher rate. Because they don't have a replacement space at this time, they are closing this one.
I was told that they are eyeing Oakridge,Brentwood and some other spots in Vancouver. He also said that they like to locate in close proximity to other stores within the same company (i.e PB, PB Kids) to reduce shipping costs. It's therefore possible that the others eventually relocate...