Austin | Conrad Residences (307 E. 2nd St.) | 755 Feet | 62 Floors | Never Built

[The ATX]

Originally Posted by ILUVSAT

Allow me to offer this potential counterpoint...Intracorp refers to its developments as "extraordinary." There is a realitively decent chance this will end up having a unique name - not "Extraordinary."

It seems like you are posting without reading the preceding posts - specifically post #111. Yes, the name could change. If it does, we'll change the thread title.

[ILUVSAT]

Originally Posted by The ATX

It seems like you are posting without reading the preceding posts - specifically post #111. Yes, the name could change. If it does, we'll change the thread title.

No. I read that article. Who is Cindy Widner and how does this person's written word mean anything confirming? How do you know this individual didn't see the same thing and assume like you (and others) did?

All I was saying was that Intracorp widely uses the adjective: Extraordinary to describe their developments. In doing so, it seems (to me) to be quite odd to then name a development after the same descriptive you use in advertising your other developments.

It could very well be called: The Extraordinary. However, to me, the article did not confirm anything (as Intracorp was not quoted as identifying this project by said specific name) and the "ExraordinaryRising" website seems like their initial attempted in garnering interest in the building prior to launching their true marketing campaign in a few months.

[Urbannizer]

Originally Posted by enragedcamel

Let's hope it's actually transformative, rather than another value-engineered glass box.

Based on the elevations on page 4, nothing ‘extraordinary’ in terms of the design. Looks like a taller Austonian.

[The ATX]

The name has been confirmed as the "Extraordinary" per the The Real Deal. They mixed up the floor count with 44 East.

Friday’s announcement also teased what will be Intracorp’s fourth Austin project: a 50-story Downtown hotel-residential tower called the “Extraordinary.” The company’s other developments in the city are Downtown’s 44 East condo tower, which has sold its 309 units and is almost complete, and One Oak, a condo complex built on the 2.7-acre former site of a ragtag indie strip mall called “Slackerville.” One Oak, which recently opened its sales center, has received 300 reservation deposits for its 106 residences.

https://therealdeal.com/2021/12/22/c...y-into-austin/

[KevinFromTexas]

I'm holding out for a new tower to be called "The Pretentious".

These names, man.

[migol24]

Originally Posted by KevinFromTexas

I'm holding out for a new tower to be called "The Pretentious".

These names, man.

I'm looking forward to when they call one the Tall tower.

[WestAustinite]

Originally Posted by KevinFromTexas

I'm holding out for a new tower to be called "The Pretentious".

These names, man.

Or perhaps just "The 1%"

[wwmiv]

Originally Posted by WestAustinite

Or perhaps just "The 1%"

Next up, a two tower development consisting of The One and The Only.

[JACKinBeantown]

WOMAN: "Where do you live?"

MAN: "Extraordinary."

WOMAN: "Putz."

[We vs us]

Gotta admire a marketing department that jumps straight to adjectives. No proper name, just a descriptor.

2022, y'all -- mark my words, it's the beginning of the end of nouns.

[JACKinBeantown]

Originally Posted by We vs us

Gotta admire a marketing department that jumps straight to adjectives. No proper name, just a descriptor.

2022, y'all -- mark my words, it's the beginning of the end of nouns.

It's the gift that keeps gifting.

[StoOgE]

This is the dumbest name I have ever heard. I mean build it because Density and housing are necessary but I thought the Austonian would continue to be the dumbest building name in the city for longer than this.

[migol24]

Originally Posted by StoOgE

This is the dumbest name I have ever heard. I mean build it because Density and housing are necessary but I thought the Austonian would continue to be the dumbest building name in the city for longer than this.

I think Independent is even dumber than Austonian.

[StoOgE]

Originally Posted by migol24

I think Independent is even dumber than Austonian.

Well, Independent is at least a word that people use.

[ahealy]

This thing better have an “extraordinary” design and not be another balcony remote.

[We vs us]

NARRATOR: It was not extraordinary.

[urbancore]

My money is on “Extraordinary” is not the name, but rather something the marketing department used as a teaser on the sign.

[JACKinBeantown]

They should call it The Fantabulous!

(with the exclamation point)

[migol24]

The Fantaustin!

There. It's settled.

[The ATX]

I like Intracorp Tower #2.