Thanks Kris

, let me expand on this a bit.
AC has in the past made a case to the governing authorities to not allow certain carriers into the Edmonton market as it would jeopardize the Canadian industry. Their partnership in the Star Alliance has pressured associated airlines to avoid direct flights to the expanding market of YEG as well.
AC is dead set on protecting it's model of efficiency of hub cities which essential puts YEG at a disadvantage. If I was short-sighted and cared about my quarterly reports alone 1 year out at the max, I'd do the same.
The problem is, this isn't how a true free-market economy works, nor how the changing landscape of emerging airline markets work and will so in the future.
I could care less if AC gives YEG gives us the privilege of another direct euro or US flight. The LHR route was way over due, I'm not the guy bowing down to AC thanking them for it. I do care that they have parameters in place to discourage other airlines who see the monetary potential of said routes.