Quote:
Originally Posted by lubicon
Empire is lame. Zero connection to the city whatsoever.
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zero connection to the city?
you mean sort of like the name (not the team) that's being replaced?
i would think one of the things the team would like to retain would be the "double e" logo and empire would maintain that.
i would guess that they're thinking about empire in the sense of one member of a group controlling the others in the same manner as edmonton's football team once ruled the cfl or like edmonton's hockey team once ruled the nhl.
as for other names that would retain the "double e", not only would "edmonton edge" also maintain it, it might even attract a certain browser as a sponsor in addition to being able to capitalize on slogans such as cutting edge, hard edge, leading edge etc. even just talking or writing about the team as "the edmonton edge" becomes a bit of a slogan in its own right.