Vancouver's B.C. Place Stadium could soon be renamed
"B. C. Place is a vibrant, world-class facility, and is one of only a few venues of this size and profile in North America yet to capitalize on this valuable type of revenue opportunity."
STEPHANIE IP Updated: February 4, 2019
B.C. Place Stadium — home of the B.C. Lions, the Vancouver Whitecaps and large-scale concerts and events — could soon have a new name.
The B.C. Pavilion Corp. (PavCo), which manages the stadium, will soon seek a private sponsor to pay for the right to put their name on the massive sports and entertainment venue. The provincial government announced Monday it had given PavCo approval to issue a request for proposals (RFP).
This comes seven years after the B.C. Liberal government scuttled naming-rights talks it was having with Telus, that would have seen the province earn $35 million over 20 years in exchange for turning B.C. Place into Telus Park. At the time, the province claimed the deal wasn’t lucrative enough and they wanted to keep the B.C. Place name.
It’s unknown how much it would cost for a company to put their name on the stadium but any funds exchanged would go toward offsetting the stadium’s operations, freeing up government funding for other projects.
“This naming-rights sponsorship opportunity will make more funds available for government to improve the services that British Columbians count on,” said Tourism Minister Lisa Beare. “We believe this is an excellent time to look for the right corporate partner for this important facility in B.C., and through that sponsorship, generate significant benefit for British Columbians.”
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