Follow up to blast from the past (story has been edited down)
Inside the CFL: Two Hamilton traditions
Ted Michaels Hamilton, ON (Sports Network) canada.com July 16, 2013
When you hear Heinz Field, you think of Pittsburgh.
When you hear Coors Field, you think of Denver.
When you hear Ford Field, you think of Detroit.
Starting in 2014, when you hear Tim Hortons Field, you'll think of Hamilton, Ontario.
And, when you think about it more, you'll understand why it's the perfect name.
Last Friday afternoon, it was officially announced that Hamilton's new stadium will be called Tim Hortons Field.
It's a 10-year naming right deal, which will provide Tim Hortons with unprecedented branding, activation and in-stadium product integration opportunities.
The coffee and donut chain, will also team up with the Tiger-Cats to donate $1 million to the charitable efforts of the Tim Horton Children's Foundation and the Tiger-Cats' Play Action minor football development program.
The new $145.7-million, state-of-the-art facility is being built on the same spot where the Hamilton Tiger-Cats' long-time venue, Ivor Wynne Stadium, used to stand.
Ivor Wynne Stadium, which was previously called Civic Stadium, held a prominent place in Hamiltonians hearts, with its close proximity to the field and no-frills amenities. It was torn down at the end of the 2012 CFL season.
The new stadium will be home of the soccer competition for the 2015 Pan American Games, but is slated to open next summer, in time for the 2014 CFL season.
The facility will have permanent seating for 22,500 spectators with the ability to be expanded to 40,000 seats for major events, including the Grey Cup.
That's why this partnership makes sense.
The Tiger-Cats will get to play in a brand new facility, which is being funded by a city contribution of $54.3 million, $22.3 million from the province of Ontario, and the federal government, which will pay the remaining $69.1 million.
While the actual total of the agreement was not publicized, sources tell Inside the CFL that the naming rights were purchased for between $10 million and $15 million.
In addition, as was stated in a memorandum of agreement from February 2011, the Tiger-Cats will pay the city $1.2 million per year for 20 years in exchange for use of the stadium, including $450,000 in rent and $750,000 per season.
"We received significant feedback from our fans during the stadium design and programming phases, through an extensive survey program," Matt Afinec, Senior Vice President, New Stadium Development, told Inside the CFL. "The common theme was unanimous. Tiger-Cats fans wanted the stadium to include features that enhance their live viewing experience, including food and beverage access and quality, easier washroom access, technology which includes a videoboard, LCD TVs in concourses, modern sound and lighting systems and so on, while at the same time maintaining the best sightlines for CFL football anywhere in Canada."
Plans for a brand new stadium don't happen overnight. Afinec noted that Tim Hortons Field will be unique to Hamilton, but at the same time will be loosely modeled on other stadiums.
"We visited a number of stadiums and arenas across North America to gather best practices in new venues. This includes facilities that were larger in capacity and had far greater construction budgets relative to what was going to be delivered in Hamilton. However, we felt that great ideas rooted in enhancing the live viewing experience were transferable and could be customized to the needs of our local market, venue and construction budget. For example, we ultimately implemented the principle of two concepts from Cowboys Stadium in Arlington, Texas. The end zone patio at Tim Hortons Field is comparable in theme to the common areas in the end zones at Cowboys Stadium."
The end zone patio has a sports bar theme. It could be the most interesting feature of the new building, and in essence, become party central.
"We mean the elements that make a great sports bar -- comfortable seating, great food, not being constrained to a stadium seat, televisions, music and friends -- but the incredibly unique feature that you're in the end zone of a football field," Afinec pointed out. "The North End Zone patio deck, which is two-tiered, and elevated approximately five feet from the field of play, will hold about 400 people and will span the width of the field."
Ivor Wynne Stadium had something that no other CFL stadium had... the steps.
The Tiger-Cats would come out of their dressing room, down a tunnel and take the 14 steps up to the playing surface. Tim Hortons Field will have another feature new to the CFL... the walk.
"Another concept we adapted from Dallas, which is also a feature at MetLife Stadium in New Jersey, was that of the team taking the field in front of premium Club holders on field level. Tim Hortons Field will have an exclusive club for a maximum of 150 patrons, who will sit on the 55-yard line in the bowl and have access to a private lounge underneath the west side of the building. Adjacent to where this lounge is located is the vast walkway the players will use to go from the locker room to the center tunnel to take the field. Members can stand in that walkway and have an incredibly unique experience watching the players take the field."
Eighty percent of the seats at Tim Hortons Field are between the goal lines with a minimum seat width of 21 inches, with larger seats in the club and suite sections. By way of comparison, the Rogers Centre in Toronto has seats that are 19 inches wide. Fans will also rave about the new video scoreboard, which is almost 25 percent larger than the one that was seen at Ivor Wynne Stadium.
There's a total of 1,000 club seats with three themed lounges, including the Tiger-Cat Wall of Honor Club featuring former Tiger-Cat greats and the Canadian Football Hall of Fame Club.
Add in six elevators and fully accessible seating throughout the stadium at all price points and it appears Hamiltonians should be excited by the new facility, which is being built by a consortium of companies under the name Ontario Sports Solutions.
Currently, the stadium construction is 10 percent ahead of schedule and is on budget.