Quote:
Originally Posted by Atlanta3000
D80 - how about you use your 007 skills and figure out what the hell 40 West 12th is....
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Here it goes...
Selig owns and markets 44 12th Street -
http://www.seligenterprises.com/index.php?option=com_content&view=article&id=135. This is on the eastern corner of 12th and Peachtree Walk. The building to its right is 48 12th street. The addresses on 12th Street Northeast start at West Peachtree and go up from there as you go east.
The 1105 West Peachtree development is the block bounded by 12th street NE, Peachtree Walk, 13th Street and West Peachtree (obviously).
The south side of the development, along 12th street includes a residential portion. As it is before 44 12th street (see above) on the numbering system it could be addressed 40 12th Street, NE.
That leads to the "12th West" branding. Selig has quite successfully developed 12th and Midtown. It has a known brand. They like "12th." This development is on the western edge of 12th & Midtown. My guess is that they're going to brand an apartment portion, "40 West 12th" with its address 40 12th Street Northeast and using "12th" in the branded name to stand in for both the street it's on and to link it with the term "West" to 12th & Midtown.
Below is a rendering of the 12th Street elevation with the branded trademarks A3000 found inserted in (by me):
https://www.dropbox.com/s/05p4ffq57f3tyg2/1105.jpg?dl=0