Quote:
Originally Posted by Tvisforme
Douglas Todd had an interesting opinion piece about project renderings in Saturday's Vancouver Sun:
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The only commentary I have about this is,.....
Does anyone really walk into a Burger King or a McDonald's expecting their Whopper or Big Mac to look as succulent, juicy, eye-popping and all-around vibrant as those ads on TV make them to look (.....and done with props that are almost in all likelihood, totally inedible)?
Is this person seriously that unfamiliar with the psychology and "art" (...and some would say, deception) of the field of advertising?
Because that's what renderings are at the end of the day.
Images created to sell, that may not necessarily reflect the end-user experience that will be actually experienced by the buyer.
In fact, most renderings literally carry this disclaimer in one form or another.
For good reason.
(**cough**litigation**cough)
And expecting architects to sign and seal renderings that were almost certainly not done by them, and more likely done by other professionals hired by the developer, - and in essence take legal responsibility for someone else's work, - is the height of delusion.
Having said all that, I do sympathize with their gripe.
It's hard to fault them wanting more accountability when you see some of the renderings put out there (like one of 601 Crescent Beach that didn't have any hint of Granville Bridge or any sight of the neighbouring Concord Pacific Towers next door, that was recently published. Or the ubiquitous
"Lonely Tower in a field of grass with nairy a neighbouring tower or building in sight" to block your unit's views" renderings,.....when that's the opposite of the reality of the context it will be built in)
I think the real problem with these renderings that is at the nub of the issue and that we all know about, is that they are not meant or targeted for people who are actually going to spot that there's anything amiss about them when they greatly exaggerrate their context.
And also (let's be honest here), probably because most of that target demographic aren't actually going to live in those buildings.
If you're buying into a 601 Beach Crescent or even Vancouver House several years ago, and were blindsided by the reality that you'd be living next to a bridge because the rendering led you to believe that no such thing existed, then you kinda only have yourself to blame and not the developer/architect for selling their product with all means at their disposal.