Rumours of the pending arrival of the Swedish-based "fast-forward" fashion retailer have been swirling in Winnipeg for several years but while it appears to be a step closer, a company spokesperson confirmed that no new locations have been announced.
"I believe the tweet was reaching out to our customers to see where they would like the next H&M to be," the spokesperson said via e-mail.
One local marketing expert said Thursday’s tweet indicated to him that H&M’s arrival in Winnipeg is a fait accompli.
"I think that means they’ve found their location," said Robert Warren, a marketing professor at the I.H. Asper School of Business at the University of Manitoba.
Much like Hollister or Forever21, both of which recently arrived in Winnipeg at Polo Park Shopping Centre, H&M – the initials stand for Hennes & Mauritz - offers "cheap chic" clothing targeted at the younger demographic. Warren said certain items on its shelves could be in today but out of style a couple of months from now.
"If you’re looking for something that will make you look like you follow the fashion magazines, (H&M) is definitely the place to go to," he said.
Read more:
http://www.winnipegfreepress.com/bre...120503404.html