Quote:
Originally Posted by rypinion
The Portage Place parkade is free to people attending an IMAX movie. (Also to people spending >$20 in Portage Place stores during their visit). IMAX has a parking validation machine just inside the doors (sometimes it is in the box office).
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That helps.
I'm guessing however that if I didn't know, soccer moms likely didn't either. Of course, there is a strong possibility the linkage of a younger male with estrogen and Dora the Explorer is a little presumptuous.
It's a nice theatre and everything (concessions are insane), but the location is just plain bad. The parking incentive helps, but I suppose if it has been in place for a while and attendance is still poor, that is not a good sign at all. Maybe IMAX has a cult like following, but nobody I know goes, unless it is a school group.