New 7th & Congress aka Aloft Austin Downtown. I'm x-posting from the Austin subforum because we need to post new renderings and announcements here since it's a more visible/high-traffic forum.
FWIW, I doubt they're worried about the market considering they're such a huge hotel chain. It's probably more about market participation and brand recognition for them than anything else. It helps to get hotels in popular vacation destinations. People who are familiar with your brand/name are more likely to stay at your hotel when they go on
other vacations.