You'd think they might have looked into the connotations of the name a little more closely on this one. The gold coast is a bit staid, but not sure I'd want to live in a building named after the final resting place of heros:
From
wikipedia:
In Greek mythology, Elysium (Greek: λύσια πεδία) was a section of the Underworld (the spelling Elysium is a Latinization of the Greek word Elysion). Elysium is an obscure and mysterious name that evolved from a designation of a place or person struck by lightning, enelysion, enelysios. Alternately, scholars have also suggested that Greek Elysion may instead derive from the Egyptian term ialu (older iaru), meaning "reeds," with specific reference to the "Reed fields" (Egyptian: sekhet iaru / ialu), a paradisiacal land of plenty where the dead hoped to spend eternity. Biblical scholars have suggested that Elysion may derive from Elisha, who was, according to Genesis, a son of Yawan (Iouan, forefather of the Ionians) and one of the ancestors of the Greeks. Elisha may have been worshipped as a god by his earliest descendents.
The Elysian fields, or sometimes Elysian plains, were the final resting place of the souls of the heroic and the virtuous. Two Homeric passages in particular established for Greeks the nature of the Afterlife: the dreamed apparition of the dead Patroclus in the Iliad and the more daring boundary-breaking visit in Book 11 of the Odyssey. Greek traditions concerning funerary ritual were reticent, but the Homeric examples encouraged other heroic visits, in the myth cycles centered around Theseus and Heracles.
In White Wolf, Inc's Vampire: the Masquerade and Vampire: the Requiem role playing games, Elysium is the name of a fictional place (usually a mansion, museum, or similar building with a function that is usually formal) wherein the Prince (vampire leader of the city) has declared a sanctuary. Elysium is used for formal meetings, socialization, celebration, court, and to seek asylum. The tradition of Elysium forbids violence within its confines, meaning even a vampire wanted dead can seek relief from their persecution there. The plural form of Elysium is Elysia, and larger cities have been known to have several Elysia.
In Saint Seiya, the Elysium Fields are the stage of the last battle against the God Hades.
The Vision of Aeneas in the Elysian Fields
Creepy.