SAN FRANCISCO | 395 Third Street | 480 FT | 45 FLOORS

[38 Geary]

Originally Posted by Charmy2

Is it going to keep its design? I really like the current design, I feel like it will give a little bit of uniqueness to this building and that's something that would be refreshing to see.

I hope so! It’s a very elegant and high quality design and a nice change of pace from all the glassy towers that have proliferated SoMa over the past decade (aside from Studio Gang’s MIRA).

[Charmy2]

Originally Posted by homebucket

I hope so! It’s a very elegant and high quality design and a nice change of pace from all the glassy towers that have proliferated SoMa over the past decade (aside from Studio Gang’s MIRA).

Yeah. Honestly I am a sucker for any tall building we can get...but the more elegant the better!

[38 Geary]

Approved. Hopefully this actually gets built.

The specs for 395 3rd Street:
- 35 floors, 384 ft
- 524 units (96 studios, 299 1BR, 129 2BR)
- 84 of the units will be affordable
- 4,460 sq ft for ground-level retail
- Parking for 125 cars and 240 bicycles

The site:
https://goo.gl/maps/TAZkSRG2udsUp7iX6

City Approves Tower At 395 3rd Street, SoMa, San Francisco



BY: ANDREW NELSON 5:30 AM ON AUGUST 15, 2023

The City has approved plans for the 35-story residential tower at 395 3rd Street in SoMa, San Francisco. The high-rise project is expected to create 524 apartments from a surface parking lot at the corner of 3rd and Harrison Street, overlooking I-80. Strada Investment Group is the developer.

The 384-foot tall structure will create 553,840 square feet with 455,820 square feet for residential use, 4,460 square feet for ground-level retail, and 71,890 square feet for the four-level basement garage. Of the 524 apartments, sizes will vary with 96 studios, 299 one-bedrooms, and 129 two-bedrooms. Parking will be included for 125 cars and 240 bicycles. The garage will be accessible from a porte-cochère connecting to Saint Francis Place.

According to planning documents from January this year, the tower will include 84 affordable units, with 49 for residents earning around half of the Area Median Income, 17 for 80% AMI households, and 18 for 110% AMI households.

Henning Larsen is the design architect, with Multistudio acting as the executive architect. The project takes influence from the state’s Redwood trees and forests. The tower will be clad with textured panels of glass fiber reinforced concrete or pre-cast concrete complemented by brass-tone frames-railing. Construction will start with a mat slab foundation and a drilled shaft foundation system extending to bedrock. This will not require impact pile driving, reducing noise from work. Excavation will be needed for 40,300 cubic yards.

...

The application received Community Plan Exemption for the environmental review process per sections 21083.3 and 15183. Construction is expected to last around 35 months from groundbreaking to completion for $200 million, a figure not inclusive of all development costs. The timeline shows that the demolition, shoring, and grade will last seven months. Following that, vertical construction will last 28 months. According to a 2022 presentation, Strada has aimed to start construction as early as 2024.

https://sfyimby.com/2023/08/city-approves-tower-at-395-3rd-street-soma-san-francisco.html

[38 Geary]

Here's an additional rendering of the crown that I don't think has been posted here before:



https://sfyimby.com/2023/08/city-approves-tower-at-395-3rd-street-soma-san-francisco.html

[Iceman12]

Drove by this site today and there were two large drills. Soil testing? It’s not fenced off yet, but activity seems to be imminent.

[colemonkee]

Ooooh, that's potentially good news! I hope this one gets built as proposed. It has a very 1960's vibe to it - in a good way.

[38 Geary]

Finally an update on this one. Fingers crossed!

The updated specs for 395 3rd St:
- 38 floors, 416 ft
- 522 units (68 studios, 337 1BR, 117 2BR)
- 84 of the units will be affordable
- 3,770 sq ft for ground-level retail
- Parking for 142 cars and 243 bicycles

The site:
https://goo.gl/maps/TAZkSRG2udsUp7iX6

Modified Plans For Skyscraper at 395 3rd Street, San Francisco



By: Andrew Nelson 5:30 am on November 7, 2024

Modified permits have been filed for the residential skyscraper at 395 3rd Street in SoMa, San Francisco. The updated plans include a slight floor-count increase, with two fewer units and a significant decrease in inclusionary units, while requesting additional waivers from the State Density Bonus law. Strada Investment Group is the developer.

In a project update sent to the city, Strada said, “We are now seeking additional Residential Gross Floor Area based on a 50% State Density Bonus.” This is an increase from the 42.5% bonus with 2023-approved plans. If granted, the structure will extend an additional two floors and collapse the affordable housing tiers from a range of affordability to just offering units for very low-income households. The original plan had already requested four zoning waivers related to height, setbacks, bulk limits, and wind. The new plans seek additional waivers for the open space and unit dwelling mix within the Eastern Neighborhoods Mixed-Use Districts.

...

Henning Larsen is the design architect, with Multistudio acting as the executive architect. IwamotoScott will be responsible for the interior design, and Surface Design will oversee landscape architecture. While the structure is now two floors taller, the overall design scheme has remained almost entirely unchanged. The architects have previously talked about their inspiration from California’s great Redwood trees.

https://sfyimby.com/2024/11/modified-plans-for-skyscraper-at-395-3rd-street-san-francisco.html

[38 Geary]

And some new renderings:













https://sfyimby.com/2024/11/modified-plans-for-skyscraper-at-395-3rd-street-san-francisco.html

[unpermitted_variance]

This one has grown by 10 floors, now proposed at 45 stories and 480 feet.

https://sfyimby.com/2026/09/plans-refiled-for-395-3rd-street-in-soma-san-francisco.html

[38 Geary]

Looks like this one gets a height bump and perhaps even more interesting, the podium has been changed to an above grade garage. Wonder if the developers felt like they needed to do that to reduce costs/make the project for economically feasible. That has certainly impacted the ground level interaction of the project. Looks like the also removed the Golden Gate Bridge esque balcony railings as well.

The updated specs for 395 3rd St:
- 45 floors, 480 ft
- 501 units (58 studios, 287 1BR, 105 2BR)
- 51 of the units will be affordable
- 3,600 sq ft for ground-level retail
- Parking for 150 cars and 239 bicycles

The site:
https://goo.gl/maps/TAZkSRG2udsUp7iX6

Plans Refiled for 395 3rd Street in SoMa, San Francisco



By: Andrew Nelson 5:30 am on September 15, 2026

Preliminary permits have been refiled for a residential tower at 395 3rd Street in SoMa, San Francisco. The project team is seeking re-entitlement for the site and now proposes a 45-story skyscraper with 501 apartments, including 51 affordable units. Strada Investment Group is the project sponsor.

...

Henning Larsen and Multistudio will be the joint project architects. Illustrations show the overall design scheme has remained similar, though the ground-floor podium has changed significantly with perforated metal screening to allow airflow within the garage.

The re-entitlement application comes as a few other stalled apartment projects have reawakened amid rising rents. This phenomenon was highlighted in a recent report by J.K. Dineen for the San Francisco Chronicle, which noted that developers are starting construction, or expect to start soon, at 321 Florida Street, 360 Fifth, 400 Divisadero Street, 2918 Mission Street, as well as housing components in Potrero Power Station and Pier 70.

https://sfyimby.com/2026/09/plans-refiled-for-395-3rd-street-in-soma-san-francisco.html

[38 Geary]

And the renderings:



https://sfyimby.com/2026/09/plans-refiled-for-395-3rd-street-in-soma-san-francisco.html

[38 Geary]

The added height is nice but unfortunately it feels like the finer details of the facade have been value engineered out. The parking podium ain’t it either, but perhaps that is the sacrifice needed to make the project economically viable during a time in which housing is much needed. While I prefer the previous rendition more, I say just build it! Hopefully these changes can finally move the project forward.