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Originally Posted by esquire
It's kind of funny, in some respects it has never been cheaper to go to a Jets game. There were plenty of games where resale tickets were available for as low as $25. Yes that is for a nosebleed seat, but CLC is a fairly small arena... the view is still pretty good up there. And there were better seats (including lower bowl) consistently available for under $100.
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I have gone to multiple Jets games in Alberta, against the Oilers and Flames. I do not believe I ever spent over $40 a ticket. The Oilers/Jets games at the old Coliseum were ridiculously cheap, as it was the pre-McDavid years.
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I realize concessions are expensive, but there is an easy answer to that issue... just eat at home. I usually have dinner around 6 pm so the last thing I want at a game is a Jumbo Jets Dog or whatever. A drink to sip on is enough to make me happy. And parking is a non-issue, I park on the street and never have to pay.
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That is precisely what I did. Ride the LRT, then walk to a pub 10 minutes away from the arena, and have a couple of drinks and some pub food for $25. It beats paying for $13 beers. On many occasions when I bought tickets off fans with season tickets, they would throw in vouchers for concessions for free, so I could often get food at the arena for 1/2 price. I can see why the season ticket base has eroded.
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If you had told a non-season ticket holding Jets fan in 2011 that they could get a pair of Jets tickets for $60, they would have been pretty happy with that offer. Now people are kind of indifferent. It's interesting.
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I had honestly predicted that in 2012. It was always like this in Alberta, where there is more money and people. I knew once the "new car smell" wore off on the Jets, and once the 5-year season ticket commitment was up in 2016, the prospective season ticket buyers base would slowly erode, unless by some miracle, the Jets were Stanley Cup contenders for a lengthy period of time. Unfortunately for the Jets, that only lasted from 2017-19.
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On Jammon's post and others I've read, it does sound to me like where the Jets really dropped the ball is making season ticket holders feel valued and special. I can tell you that as an ICE season ticket holder I've received far more perks for my money than I ever did with my Jets half-season package, even though ICE tickets are way cheaper. The ICE don't have to do these things, but it does build goodwill. All the Jets give you is your tickets and an invoice which is fine, but for an organisation that sells what is basically a frill (i.e. no one "needs" sports tickets) at very high prices, I'm not sure that taking the same bare-bones customer service approach as, say, a utility company is that smart in the long run. Making legal threats against your customers is insanity IMO... talk about burning bridges.
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TNSE just got greedy. I still remember when the Jets sold out 5-year commitments in a matter of minutes, when they went on sale to the general public, and they capped the season ticket wait list at 8,000. The organisation falsely assumed there would be an endless supply of consumers willing to buy their products for over a decade. This was never going to be the case, and if they had studied other markets like Ottawa, Edmonton, and Calgary, they would have known this to be the case.