| |
Posted Nov 1, 2022, 2:23 PM
|
|
Registered User
|
|
Join Date: May 2011
Location: Saint John, NB
Posts: 523
|
|
Quote:
Originally Posted by Pugsley
With all the controversy the past few days with Market and Brunswick Square, I thought I'd dream a bit about what could be.
I think one of the biggest issues is that these structures have lost their focus over the years from what they were originally meant to be. Back in the 80s, Brunswick Square was the Fashion Centre where you would get the hottest and latest clothes and shoes from big chain retailers while Market Square was the “festival marketplace” concept with dining, attractions, and the convention centre. They worked well when there was a balance of focus for each complex but when Market Square became the destination for museum tours and books, and Brunswick Square stopped focusing on being a fashion-forward mall, things started to go downhill.
While controversial (I know I’ll get an earful on any sort of casino), I’ve always felt that re-establishing both existing buildings as distinct draws strategically for Uptown along with a third culture-focused complex would be a first step towards revival.
Here’s what I would do if I had some “Singapore-esq” all-powerful degree of authority where I could dictate public and private funding and decision-making at whim…. LOL:
Market Square
Return it to a “festival marketplace” as a convention, entertainment, food and drink venue. This is where the city should come to play and where major event planners short-list as the best convention destination in Canada.
- Move the museum and replace it with a Casino. Make it a place where you can come downtown, regardless of the weather, and have dinner at one of the boardwalk restaurants followed by a fun night of gaming. Add a theatre space for live shows which could also be used as part of the convention centre (see below). Use gaming, live shows, and great food and drink a major draw for locals, weekend guests, and conferences.
- Move the library to a new location (see below) and use this space for a multi-purpose entertainment destination such as The Rec Room (https://www.therecroom.com). Make it a space with food, games, team building and more – once again…suitable for locals, visitors, and conference attendees.
- Move the existing office space tenant at the back (still Genysis?) to a new space within Brunswick Square. Ideally the third floor of the retail area to reduce the overall retail space (see below) or into one of the two adjoining towers.
- Convert the office space noted above into a new Conference-focused Hotel (such as a Hyatt or a Westin) with a tower of rooms and additional meeting and convention space, - fully integrated into the existing Market Square complex. Position it as part of the broader Saint John Trade & Convention Centre with larger meeting space, a full theatre in the casino, two hotels, and ample food, beverage, and entertainment venues within the revised Market Square - offering one of the best and most appealing connected spaces for national and international conferences.
Brunswick Square
Return it to a fashion-focused mall with a smaller leasable space footprint, and a full first-floor food hall to support office workers in the Uptown.
- Take the top floor (Level Three) and convert it office space. Remove the escalators to this level as well as access from Germain. Glass in the area around the atrium so that it offers a Class A office space visible from the rest of the mall or use the space facing the atrium to instal a digital light display or interior art piece to really make the rest of the atrium space exciting. Ideal for Genysis.
- Keep the second and first floor as fashion-focused retail and attract national brands currently missing from the Saint John market yet suitable for the region: Brown’s, Coach, Dynamite, Guess, Jack & Jones, L’Occitane, LaSenza, Laura, Lululemon, Michael Kors, Oak + Fort, Olsen, Zara, and more. Focus on mid-level fashion-forward brands that only locate in more upscale retail spaces and see McAllister place as “off brand” given the mix of discount retailers. Attract 40 new chains suitable for both the local market as well as tourists from the cruise ships.
- Revitalize the open area of the main floor of the atrium using best practices from major malls in other cities with comfortable lounge seating, communal tables, lounge-like lighting, and charging spaces - tie it to a refreshed food court experience. Look to places like Yorkdale in Toronto, Halifax Shopping Centre, or Rideau Centre as examples. Bring back Starbucks as well as other international food chains…that compliment but don’t compete with the more artisan offerings currently being developed as part of the City Market revitalization.
- Move Lawton’s to 99 King as an anchor retailer on the main floor to support development of this much-needed residential project for Uptown.
New Waterfront Museum, Gallery, & Public Library Complex
Share the cost of building a new museum by incorporating it into a broader space with a new public library and art gallery along the waterfront. Use initial proceeds from casino revenues (fixed 3-4 year term as part of development agreement) combined with government and corporate funding/donations to finance the project.
- Use the existing lands temporarily housing Area 506 Container Village, develop a cultural district housing three interconnected structures – a new NB Museum, a new Public Library, and a new Modern Art Gallery.
- Create an iconic museum structure (major international architect competition) to house rotating displays from the NB museum, supported by external storage and archive/research facilities elsewhere in the city. Make it a showcase building along the central waterfront – one that is a draw unto its own. Think Guggenheim Bilboa, The City of Arts and Sciences in Valencia, The Museum Soumaya in Mexico City, etc.
- Adjacent to the museum, build a new structure to support a more modern public library (moved from Market Square). Look to the Halifax Library for local inspiration with large glass windows and open spaces connecting it directly to the harbour and boardwalk. Much like the museum, make it a iconic space.
- Incorporate a third structure for use as a contemporary or modern art gallery for the city. Get backing from major local industrialists (hint hint) and solicit donations as well as funding to build a world-renown collection to further establish Saint John as a cruise and visitor destination and Canadian cultural hub. Make it a part of the international competition and get a local family or families (hint hint again) to get naming rights.
- Incorporate ample public art, outdoor performance spaces, and ground level retail to continue operating many of the exciting shops and experiences offered by the current container village – but permanent.
A pipe dream, I know. But wouldn’t it be great if we could just get everyone together in one room and say “Sit down, shut the F@$K up, and do this. No excuses, go…get it done!” LOL
|
Wow, that was a well thought out post. Possibly a "pipe dream" but I for one believe that most of your comments could and should come to fruition! The only real issue I have is the casino. I am against this as I have mentioned in previous posts. A study was done a number of years ago based on the experiences of other cities with casinos in their core and the decision was made not to endorse this kind of development. There's a reason Moncton's is not in the core.....
Now, that being said, Halifax seems to have had a positive experience with theirs from what I can tell so I am open to exploring it again but I compare Saint John to my hometown of Thunder Bay, Ontario. The 2 cities are very similar - size wise, ports, dt cores that have been in decline, major industry that has left etc. They put a casino in an old shopping mall in the heart of the downtown with the expectation that it would revitalize the area etc.
Although, Thunder Bay is currently seeing a bit of a renaissance, it is not because of the casino. The casino tends to attract clientele that typically cannot afford to be 🞵🞵🞵🞵🞵🞵🞵🞵 their money. Casinos, in general and in my opinion, are like lottery tickets - a tax on the poor.
Thunder Bay would be a great case study for us - their renaissance is being driven by tourism - great scenery, a waterfront that has been restored with hotels, pleasure craft, cultural and historical venues and excursions to unspoiled wilderness attractions. In my mind, this is what we should be focussing on.
OK, that's my rant on casinos!
|
|
|