YVR definitely is not giving away naming rights to the airport itself lol, although the name games are fun

Advertisting in airports is nothing new, HSBC branding has been splashed across jetbridges across the world for ages, and aren't there Mastercard Lounges? YVR was an early pioneer and still a leader to this day in non-aeronatical sources of revenue, all for the aim of keeping up a high quality of service without passing more onto the passenger. If bringing in sponsorship rights helps keep fees down, that's a good thing! It isn't tacky, it's an international airport, people seeing recognizable branding isn't bothering anyone... It's not like a museum or a cultural centre selling their artsy soul to a big conglomerate, this is an international venue that can earn money anyway it wants. I guarantee any airport would do the same if it meant more revenue, certainly doesn't bring down any "prestige points" for me...