Quote:
Originally Posted by jamincan
Tim Horton's seem to suffer from market researchers controlling their menus: "last month, focus groups reacted very positively to Nutella ergo let me barf out Nutella all over our menu; this month we had a huge Justin Bieber fan in our focus group, so now we're going to pivot our brand to be all things Bieber; men from 25-34 showed a 2 point increase in their reported enjoyment of disgusting fake hazelnut chemical syrup, so lets massively promote that."
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Much truth in this.
I would much prefer a more stable predictable menu selection. Timmies should concentrate on a good quality selection of breakfast and lunch options and high quality donuts and pastries. I do not need or want the "new item of the week"
I have heard as well, that the constant changing of menu items has led to worker stress since they are constantly being retrained in how to prepare the items. Some of them can't cope and quit.
Most fast food places (McDonald's, Burger King) have a predictable menu. Sure, they occasionally bring in a novelty specialty burger to draw in customers and create some excitement, but this is not at the expense of their regular menu, and does not result in ongoing chaos for their workers.