Something I was musing about last night was West Edmonton Mall. It really is such an odd place. For those that haven't been, most think about how vast it is and maybe the different big attractions (like Galaxyland or the Waterpark). It's the city's busiest mall and arguably its most premium as well. But because it's so big, there's also more low end retailers. It really has quite a range.
About 8-10 years ago they started to renovate a lot of the mall, to update it with the times. A lot of malls have done this. I lamented the removal of the unique, if kitsch, elements of the mall because there was a lot of fun to it. Because the mall is so big, it made more sense to renovate in phases. But the weird thing is it feels like they just stopped randomly and haven't done any new renovations in several years despite chunks of the old mall remaining. WEM has always been piecemeal, but at least before it had consistent flooring!
I contrast this with other premium malls in Canada, like Yorkdale, Carrefour Laval, or Chinook, all of which have had relatively recent renovations. These malls aren't as big as WEM nor do they have the myriad of attractions, but they are, for what they are, a lot nicer. WEM's corridors are long, but have short ceilings and many parts lack decent natural light and can feel dingy. These other malls have emphasized natural light and tend to have grand, airy corridors with higher ceilings and wider berths (well this is less so in Chinook, but definitely the other two). These malls lack WEM's character, but they do actually look like a premium mall in a way WEM doesn't. Their renovations were consistent and global, utilizing clean, shiny flooring and wall materials. In WEM, you have the old, dingy 1980s tiling right outside a brand new Louis Vuitton store. But go down the main corridor, and outside Purdy's Chocolates and American Eagle is a new (I want to say granite?) flooring that does feel reminiscent of Yorkdale, but it's only a small section.
On the other hand, many of the renovations, particularly of the 'themed' kitsch attractions, have this bland, fast-casual aesthetic overlaid onto them now that feel so lifeless compared to the fun kitsch they once were (I'm thinking of Bourbon St and Chinatown). The quality and character of the mall has gone downhill while the aspirational upgrades haven't held up or are a patchwork.
Anyway, all of this is to say that while Edmonton did think "big" with WEM and it did have some really outlandish sites, it is now becoming sterilized and the renovations are half-assed. It doesn't really feel like it's thinking big anymore and the mall is resting on its laurels a bit. It can afford to coast, I guess, because it is such a strong shopping and entertainment destination, but it just feels like a notch below Yorkdale or Chinook now in terms of feeling 'lux', as it seems to be trying to do with courting Louis Vuitton, Yves St Laurent, and Canada Goose.
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Originally Posted by Razor
Yes, I found Hamilton interesting too.."Bricky" is a good description.
Hamilton has some great architecture. Like I mentioned in previous post, I liked how separate Hamilton felt from Toronto. It is of course, but keeping a separate soul and character is hard to maintain when you have such a giant next door.
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Yeah. Hamilton's really got a distinct vibe that you won't feel from the GTA suburbs, which are more or less an extension of Toronto. The great thing about Hamilton is that you've got this entire distinct city with most things you'd need or want, but you still have the country's biggest city on your doorstep. So this lets you have access to a much larger airport, to bigger concerts, to arts and cultural amenities, and all the other things Toronto offers without dealing with Toronto's negative attributes (expensiveness, congestion, etc).