Not Moncton related, but an interesting read nonetheless.
The Rec Room Opens at The Amazing Brentwood in Burnaby [Photos]
By Lee Rivett
July 5, 2021
https://retail-insider.com/retail-inside...the-amazing-brentwood-in-burnaby-photos/
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Cineplex-owned “eats & entertainment destination” The Rec Room has opened its first location in British Columbia at Burnaby’s The Amazing Brentwood. The venue spans 44,000 square feet and it combines amusement gaming, several dining options and feature attractions in one destination. The Rec Room is located directly below the new ‘Cineplex VIP Cinemas Brentwood’ which will be opening soon as well.
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Cineplex currently operates eight other locations of The Rec Room in West Edmonton Mall, South Edmonton Common, Calgary, Winnipeg, London (ON), Mississauga, Toronto and St. John’s, with another location opening this summer in Barrie (ON). The Rec Room range in size from 30,000-50,000 square feet, with approximately half of the space devoted to dining and live entertainment and the other half devoted to amusement games and feature attractions. Cineplex also operates Playdium, an entertainment complex designed for teens, their friends and family, with locations in Brampton (ON), Whitby (ON) and Dartmouth (NS).
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There are many other images (and a video) on the linked webpage above.
I remain vainly optimistic that we might yet see this concept in Moncton. This optimism however is severely tempered by the damage caused by the recent pandemic. The pandemic brutalized the Cineplex business model, and it will likely take years to recover. Probably the only reason why the Brentwood Rec Room is opening now is because it was greenlit before the pandemic.
Still, there is a Rec Room in St. John's, and a Playdium in Halifax, and the next most logical market for this concept in Atlantic Canada would be greater Moncton. I hope Moncton remains under consideration.
I think a combined Cineplex multiplex including an IMAX and a Rec Room at Wheeler Park would be the ideal replacement for the vacant Costco store there. Wheeler Park desperately needs a shot in the arm to keep it relevant, especially with the impending departure of Kent. This could be it.
If I were the owners of Wheeler Park, I would consider purchasing the Costo property, and making it available to Cineplex for redevelopment. I think drastic action such as this might be necessary to keep the entire power centre from drifting into irrelevance.