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Originally Posted by esquire
That's the part I don't get... the storied Labatt brand was practically left for dead in Canada (when was the last time anyone saw a Labatt brand advertised here?) but they continue to hype it in the states just across the border?!  |
Labatt here is owned by Budweiser’s parent company, who would rather kill off Labatt and peddle the presumably cheaper-to-produce Budweiser. Some years ago, the American government forced the sale of Labatt in the US because it and Budweiser were the 1 and 2 brands in upper New York State. Apparently that constitutes an illegal monopoly there. The brand was taken over by a company based in Rochester, I believe, and they revitalised it. Updated the logo, marketed it heavily, and got it distributed all over the US. This was all happening as they were renaming John Labatt Centre to Budweiser Gardens and ripping down Blue billboards across Canada.
Sorry, off topic, but frustrating!
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