SOHO Italia [500 Preston St] | 96m | 30 fl | Completed

[ServiceGuy]

Ground floor now poured. Work has started on the columns to support 2nd floor. Once they get above the rental building behind it it will go up fast.

[osirisboy]

What does soho stand for

[J.OT13]

Originally Posted by osirisboy

What does soho stand for

South of Houston Street. It's an NYC neighbourhood.

All of Mastercraft Sherwood developments in Ottawa are called SoHo (Champagne, Parkdale, Lisgar and Italia). Other developers have also used NYC neighbourhood names like Bowery and TriBeCa

[osirisboy]

Oh wow I. Thanks! Is the company from nyc or something?

[J.OT13]

They're from Toronto. Naming residential projects after NYC areas was a popular trend about a decade ago, when this building was conceived.

[rocketphish]

Originally Posted by J.OT13

South of Houston Street. It's an NYC neighbourhood.

All of Mastercraft Sherwood developments in Ottawa are called SoHo (Champagne, Parkdale, Lisgar and Italia). Other developers have also used NYC neighbourhood names like Bowery and TriBeCa

Unless you're from the Glebe, where it's South Of HOlmwood.

[J.OT13]

Originally Posted by rocketphish

Unless you're from the Glebe, where it's South Of HOlmwood.

Well that narrows it down

[UrbOttawa]

Taken today:



Somewhat related, I found a render of the reclad of the building around the corner:



https://avenuenorth.ca/about/

[J.OT13]

Good to see it above grade. Can't wait to see it topped out. We desperately need a counter balance for Icon.

[Har13]

Went by today as well. The second pic is from the north-side. While pic 1 is what I believe to be the garage entrance due to the slope going down into the building.

[kevinbottawa]

Originally Posted by UrbOttawa

Somewhat related, I found a render of the reclad of the building around the corner:



https://avenuenorth.ca/about/

That reclad looks really nice. Too bad it's for a real estate brokerage and not a restaurant or coffee shop.

[phil235]

Originally Posted by kevinbottawa

That reclad looks really nice. Too bad it's for a real estate brokerage and not a restaurant or coffee shop.

Lots of those on Preston. A little variety is fine. It’s a furniture store just up the street, which is good.

[Davis137]

They are actually progressing in Italia pretty quick...last time I went by there a few weeks ago, it was still just a large pit in the ground.

[RogueNacho]

Some high-quality renderings I haven't seen before. Found on the Soho Italia website:

[Marshsparrow]

And pouff just like that Icon was gone

[dhottawa729]

Originally Posted by Marshsparrow

And pouff just like that Icon was gone

Not quite... notice that they overlaid some ghosts of the Claridge Icon’s north face in the arboretum for some reason. Easter egg?

SOURCE=drizzo_613; sept 15

[J.OT13]

Looks amazing. Should make for an excellent contrast with the curvier Icon.

[J.OT13]

Originally Posted by dhottawa729

Not quite... notice that they overlaid some ghosts of the Claridge Icon’s north face in the arboretum for some reason. Easter egg?

Hadn't noticed until you pointed it out. Quite strange.

[J.OT13]

http://elema-ing.com/en/projets/soho-italia

[trhgr]

Originally Posted by J.OT13

Hadn't noticed until you pointed it out. Quite strange.

Whoever did that just googled “how to erase a building from a picture in photoshop in 3 minutes - beginners edition” then didn’t watch the video till the end 😂