Quote:
Originally Posted by dferch
I did some research on this for a school report and only about 5% of the class had bought something from Safeway in the past month. Not sure about other age groups, but that's some insight for how 18-25 year old's feel about Safeway
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To be fair to Safeway though, I'd imagine that they'd be getting most of their business and foot traffic from those kids' parents (doing your standard monthly household grocery shopping) rather than from the kids themselves.
I'd wager that that 5% figure wouldn't vary by much if you threw in any other big name grocery or supermarket (like the Superstores or the Walmarts) and might be even lower if it was something like a Costco or a Wholesale Club.
It's less a statement on how kids or the younger customers feel about a particular store brand-name, I'd argue, than it is about generational shopping habits and preferences/differences.