The NBA’s TV Ratings Are Going Down. Why?
Carl Caminetti InsideHook August 25, 2020
Ethan Strauss of The Athletic recently shared his thoughts on the matter with Slate
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Last week in a
piece on The Athletic, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011–12, with games on TNT down about 40 percent and games on ESPN down about 20 percent. While there were some expectations ratings would increase for the NBA’s bubble games with sports fans starved for content, that apparently has not been the case.
While there are likely multiple factors which are contributing to the continued drop — cord-cutting, fans watching on illegal streams, the rise of Netflix and other sources of entertainment — one of the reasons the NBA’s ratings are down could be the league’s ties to China and the stance that its players, coaches and broadcasters have taken on social justice issues.