Quote:
Originally Posted by officedweller
That makes some sense. The leasehold improvements for the new facility would have been high.
What doesn't make sense, is why, then, they let go of the Steve Nash Sports Club down the hill (which started out as a Steve Nash Fitness World and could be converted back)? (maybe it's slated for redevelopment?)
The new owners may also renegotiate with Shape for a cheaper location at the mall, or maybe the business plan doesn't make sense if the condos and apartments above have an extensive gym facility.
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.....I'm fairly certain that that location has been bought out by Trevor Linden's 'CLub 16' brand to be converted into one of their gyms (if you're referring to the one on Lougheed, a bit farther to the west closer to Gilmore).
....which also might have been a factor into discouraging them (the new Fitness World owners) from the Amazing Brentwood location one.
i.e. the close proximity to that old one and the presence of gym facilities in pretty much all the new condo towers coming up in the area - especially above the mall where they hoped to operate.
Most likely most of any new membership would have had to come from people from outside the area or not living in those towers, and the residents of that neighbourhood are already familiar with the old Steve Nash location on Lougheed as the resident gym facility.
I'm more surprised that they are still keeping the Kingsway location, but I guess on closer consideration, it does make a lot of financial sense for its location as the closest gym facilities to it in the immediate vicinity are much farther to the west on Kingsway (Goodlife Fitness at the Sovereign and the Anytime Fitness at the Old Orchard shopping mall, along with the one at the Bonsor Rec. Center) and to the East all the way farther back to Edmonds center.
So it's the perfect location for anyone living in that immediate vicinity of that Royal Oak area (even though, it's a little small).
Also, any renovation/re-branding costs would be way minimal given that they already were located there before unlike having to re-do an entire new location from scratch.