Posted Dec 7, 2019, 4:46 AM
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Join Date: Jun 2006
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Instagram is having a large influence in all aspects of design and planning these days, from buildings to parks.
How Instagram is changing the design industry
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But digital natives practice a different way of living, shopping, traveling and eating—one that’s all about showing…and showing off. It affects the way we look at the world. And it’s changing how designers create spaces.
Consumers nowadays want to lead Instagram-worthy lives.
What does this mean, you ask? It means spending more money on cool, Instagrammable experiences. It means living a life full of adventure—or at least posting pictures that make it seem like you do.
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In whichever camp you lie, I think we can agree that in recent years the emphasis has landed solidly on collecting adventure, friends and aspirational experiences rather than things. One popular experience is travel—and millennials, especially, are doing it a lot. In 2015, 82% of millennials took vacations versus only 75% of all U.S. consumers. 72% of that same group would rather spend money on experiences than things. And a whopping 92% of millennials share their travel experience on social media.
Some of this isn’t new. But it’s implications for the hospitality industry are huge.
Hotels can no longer be sterile. They need to be unique, photo-worthy and full of surprises. It’s no wonder that boutique hotels are on the rise, even among chain hotel groups. According to HotelTonight CEO Sam Shank, millennials would rather have an Instagramable hotel than a cheaper one.
But that’s not all. 89% of millennials plan their travels using content posted to social media by their peers. And 1 in 3 people book a vacation after falling in love with a hotel or destination on Instagram. So, those Instagram photos of the well-dressed people holding photogenic cocktails in front of the mural on your rooftop? Yeah, they matter.
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https://www.bdcnetwork.com/blog/how-instagram-changing-design-industry
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Is Instagram changing the way we design the world?
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Kate Beavis, an expert in vintage interiors, thinks this kind of pop-up urbanism is becoming the norm. “The things you see on Instagram, such as pastel-coloured houses and walls, seem to be becoming more visible in cities and suburbs. Instagram selfie-wall opportunities are cropping up everywhere, even at events. This is now the norm, so it makes sense for architects to plan them in. What will happen is that all our communal areas will take on a new look and feel to match the Insta need, but, in reality, this is what a trend is: something popular that works into our spaces and life. In 10 years, it will be something else.”
The spectacular regeneration of King’s Cross in London in recent years has gone further. Glittering glass buildings have shot up alongside plant-covered walls, colour-changing fountains and kitsch billboards. Every part of the area now features something that looks like a prop - from steps covered in fake grass where people eat lunch to a giant neon swing that cries out to be photographed. Then, at King’s Cross station, there is the fictional platform 9¾ that featured in the Harry Potter books, where fans queue to “crash” through the barrier. There is even a professional photographer to mark your moment.
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London is not alone when it comes to installations that pander to our need for visual entertainment on our streets. In statistics released by Instagram for 2017, New York was the most photographed city, followed by Moscow and London. But, perhaps more than anywhere else, Los Angeles has realised and harnessed the power of social media when it comes to design. A city nestled below the famous Hollywood sign, it should not be much of a surprise that the demands of the lens are important to residents. Alexandra Lange, the architecture critic for the interiors site Curbed, points out that it it is home to one of the first cafes to catch on to social media. “Intelligentsia’s Silver Lake Coffeebar (designed by Bestor Architecure) is one of the first examples – everyone took a “shoe-fie” on its tile floor.” A search on social media shows the venue is a riot of colour, where the deep blue tiles command the most attention; the cafe now has 20,000 tagged photos by customers on Instagram.
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Lange says the trend to document everything we see online has led some architects to play with scale and shape to grab attention. She points to the Bjarke Ingels Group (BIG) as the firm leading this trend – it has designed a hotel with a ski slope on its roof, buildings that appear to be dancing together and a theatre shaped like a bow. The same firm recently designed a building designed to look like giant colourful Lego blocks. “For architecture, [the trend] is for more outrageous shapes – BIG has played that game incredibly well, and you seen less well-known firms picking up on it.”
What does this all mean for innovation in design? The more we rely on our smartphones, the more our ability to concentrate seems to dwindle, so the shops and spaces we visit are forced to work harder to offer us new ways to experience life through our gadgets. We shouldn’t be surprised if the places we frequent begin to blur into each other. As Lange says: “Designing from Instagram for Instagram seems like a snake eating its own tail. Everywhere looks like everywhere else and the eye grows tired of bananas or concrete tiles or mirror rooms.”
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https://www.theguardian.com/lifeandstyle...y-public-spaces-are-being-insta-designed
Last edited by SpongeG; Dec 7, 2019 at 5:05 AM.
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