The term "sales" can be misleading. Are they speaking of total tickets sold or gross revenue from the sale of tickets? Did prices increase from last year to this year? If so, there's part of the "increase in sales" right there.
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AUSTIN (City): 993,588 +3.30% - '20-'24 | AUSTIN MSA (5 counties): 2,550,637 +11.70% - '20-'24
SAN ANTONIO (City): 1,526,656 +6.41% - '20-'24 | SAN ANTONIO MSA (8 counties): 2,763,006 +8.01% - '20-'24
AUS-SAT REGION (MSAs/13 counties): 5,313,643 +9.75% - '20-'24 | *SRC: US Census*
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