Here is the google street-view of the lot from more or less the same angle as the rendering.
That lot is bound between Killingsworth and Columbia. Both of which see a lot of automobile and freight traffic. There are several other low income housing complexes across the street. And a handful of run down trailer parks in the area as well. This pocket of town is pretty seedy, hopefully this development will help a little.
Fun fact: one of my coworkers was stopped waiting for the light to change at this intersection when someone started opening fire on the car in front of him. My coworkers was fine other than being shaken up, the driver of the car in front of him was.... well.. not so fine.