Loblaw Expands in Winnipeg Under No Frills Banner
The retailer makes history with a new first-of-its-kind store, betting on consumers’ love for low prices…
by Maggie Mead
Monday, March 25th, 2019
Come for the poutine; stay for the, well, everything else that’s great with Canada—including an arch-social media savvy discount grocer’s growing presence. Loblaw has announced further Canadian expansion under its No Frills banner, making the company one of many retailers looking to expand in the Great White North.
In the same fashion that Sobeys’ parent, Empire, revealed plans to expand its Farm Boy brand into the Toronto and Ontario area, Loblaw is targeting expansion in its own key regional market: Winnipeg. The company’s No Frills banner has been around since the 1970s, reports The Winnipeg Free Press, but Loblaw has recently found a new home for the chain in Winnipeg, opening its fifth store in the city this week.
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The new store will occupy 32,000 square feet and will be located at 1500 Plessis Rd. in Winnipeg. It is anticipated that the new store will need a workforce of around 75 full- and part-time employees who will be unionized with collective bargaining agreements with the United Food Commercial Workers defining benefits, wage rates, and pensions.
"This one will be the first purpose-built new structure just for No Frills, and that’s very exciting in and of itself," Pierce said.
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https://www.delimarketnews.com/quick-bit...anner/maggie-mead/mon-03252019-1059/7502