Quote:
Originally Posted by phil235
This is true, but the relative size is more of a disadvantage than you are making it out to be. If you look at NHL franchise values, they are very closely correlated to TV market size, and Ottawa is considerably bigger than Quebec. Average incomes are also much higher in Ottawa. For those reasons, a team in Quebec is less valuable than a team in Ottawa.
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I am not saying that a hypothetical NHL team in Quebec City is necessarily more valuable than one in Ottawa, but I don't think it's a cakewalk for Ottawa either.
I've already explained why I think that, and some of the studies cited in articles support what I am saying.
I'd also say that if the size of TV markets is a big driver of NHL team valuation that's pretty fucked up, given that in some large US markets the number of viewers for the local NHL club is about the same for seniors bowling on community TV.
But since we're talking about that, as soon as the Nordiques return (if they do) they instantly become the prime vehicle for TVA Sports. They basically have an entire 24 hour sports network devoted to them. And the parent company owns two newspapers (including the most read one in Quebec), multiple magazines and websites and the most watched mainstream TV network in the province. You seriously think the Senators have that type of an impact across Ontario? Similar to what the Nordiques had back in the day and would have all across Quebec?
Another thing is that many large businesses are shut out of the Habs universe as a sponsorship commodity because their competitors are already there. When the Nordiques were in the league, this led to a number of Montreal-based corporations that operated all across Quebec to become sponsors of the Nordiques, boosting their visibility all across the province. I've never seen this happen with the Senators, even though their arena's naming rights belong to Toronto-based Canadian Tire.
BTW, I am not anti-Ottawa. Just being realistic. And I never said anyone's baby was ugly.