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Originally Posted by 10023
Amazon is a logistics, IT and advertising platform.
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This is an important part of Amazon's business that everyone overlooks constantly. They are able to do what they are doing because of innovations in the delivery of goods, sure the website and cloud is integral to their business, but what makes Amazon Amazon is the ability to deliver anything on that website almost immediately anywhere in the US (and increasingly large portions of the globe).
I think the comparison between Amazon and Sears is the most interesting of all. The gigantic Old US Post Office in Chicago (which is ironically now being redeveloped, all 2.8 million SF of it, and is a candidate site for HQ2 in Chicago) was built essentially to service Sears (and Montgomery Wards) massive mail order business which was literally analogue Amazon 100+ years ago. Instead of a website, they mailed out a catalog, but what set Sears apart wasn't the catalog, it was the way in which they leveraged that catalog and superior logistics to make it possible for you to mail order anything, an entire house even, and have it show up at your farm a few weeks later.
This bit of history I think is a big positive in Chicago's bid, there's a reason Sears and Montgomery Ward arose in Chicago and not Nashville or NYC or Denver. Chicago is the indisputable center of North American trade and logistics and has dominated that position continually since the mid 1800's. That has resulted in an extremely strong logistics industry in Chicago and I think that talent pool, above tech or accounting or big ten grads or whatever, matters more than anyone realizes.
In theory HQ2 is to allow Amazon to continue to expand, to continue their campaign of global domination. More than just web developers and coders, that's going to take people with hard skills in managing their vast and rapidly growing logistics networks. Not only does Chicago have old school logistics companies like CH Robinson, we also have several of the new age leaders in the industry that are trying to disrupt the old ways of doing things like Coyote Logistics and Echo Logistics. There's plenty of talent here for that arm of Amazon's business.