PHILADELPHIA | THE LAUREL @ 1911 Walnut | 604 FT | 48 FLOORS

[jsbrook]

Originally Posted by Jayfar

Just got an email from Indego that would seem to indicate construction starting at the Laurel site next week. The referenced Indego station is on the sidewalk at that location.

The Indego station located at Rittenhouse Square will be temporarily removed due to construction starting on Monday, August 20th until further notice. We are in the process of identifying a new location for the station and want to know how important the Indego station at Rittenhouse Square is to you!

Could be. Formal groundbreaking event is on 9/13.

[Jawnadelphia]

thelaurelrittenhouse - has an Instagram page now:

https://thelaurelrittenhouse.com/design/


https://www.instagram.com/p/BmjeJEuhjE3/?hl=en&taken-by=thelaurelrittenhouse

[mcgrath618]

The Laurel's Instagram account says that groundbreaking is less than a week away.
I was gonna ask what day they could mean but it looks like it's the 13th as per jsbrook

[iheartphilly]

^^^
They have been blasting the project on social media non-stop. Instagram/Facebook. I like it. I think this project is going to be wildly popular and the folks at Southern Land took care of business.

[McBane]

I suppose that's good to garner attention for the rentals. How many millennials or avid users of social media can afford to buy here? Surely, a few; but my guess is that most people who can afford a condo at the Laurel don't use social media too much. But hey, this is a location that sells itself in my opinion.

[allovertown]

Originally Posted by McBane

I suppose that's good to garner attention for the rentals. How many millennials or avid users of social media can afford to buy here? Surely, a few; but my guess is that most people who can afford a condo at the Laurel don't use social media too much. But hey, this is a location that sells itself in my opinion.

I think there's this weird thing going on with perception of millennial, or maybe it happens with every generation, but the view of their age seems to be stuck in time to when people first started hearing about them. When people think millennial they think early 20s or even teen. But at this point even the youngest millennials haven't been teenagers for almost half a decade and the oldest are about to enter their 40s. I'm considered a millennial and even though I went to grad school directly after college, I've still been working in my field for nearly a decade now. I think there are plenty of millennials that can afford the units here.

Also, I'm sure with all the money they're spending on this, they have a very good idea of the demographics that will be attracted to what they're selling. I'm sure their presence on social media is just as data driven as the ratio of rentals to condos, etc.

[jsbrook]

Originally Posted by McBane

I suppose that's good to garner attention for the rentals. How many millennials or avid users of social media can afford to buy here? Surely, a few; but my guess is that most people who can afford a condo at the Laurel don't use social media too much. But hey, this is a location that sells itself in my opinion.

I mean, my parents are fulsome facebook users and they are 70. Maybe that generation doesn't use instagram so much, but the Laurel is advertising in all kinds of mediums (Philadelphia Magazine and other longstanding mediums too)

[Marcos]

Originally Posted by allovertown

I think there's this weird thing going on with perception of millennial, or maybe it happens with every generation, but the view of their age seems to be stuck in time to when people first started hearing about them. When people think millennial they think early 20s or even teen. But at this point even the youngest millennials haven't been teenagers for almost half a decade and the oldest are about to enter their 40s. I'm considered a millennial and even though I went to grad school directly after college, I've still been working in my field for nearly a decade now. I think there are plenty of millennials that can afford the units here.

Also, I'm sure with all the money they're spending on this, they have a very good idea of the demographics that will be attracted to what they're selling. I'm sure their presence on social media is just as data driven as the ratio of rentals to condos, etc.

not an exact science, but for what it's worth wikipedia defines 'millennials' between around 14 & 35 years old. But I agree with your point, we (old people ) do tend to freeze them in time & lump them all together, if I didn't raise a couple of them myself I'd probably be more guilty of that even more than I am but that experience provided a pretty good divide & certainly a better understanding of your generation given that I watched them & all their friends grow up, the generation certainly cannot be painted with the broad brush it often tends to be. Like all generations before it & those that will follow their success rates will be all over the board & I'm sure they will be represented in every building & neighborhood just like the rest...

Wikipedia: Millennials, also known as Generation Y or Gen Y, are the generational demographic cohort following Generation X and preceding Generation Z. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years

[jsbrook]

Originally Posted by allovertown

I think there's this weird thing going on with perception of millennial, or maybe it happens with every generation, but the view of their age seems to be stuck in time to when people first started hearing about them. When people think millennial they think early 20s or even teen. But at this point even the youngest millennials haven't been teenagers for almost half a decade and the oldest are about to enter their 40s. I'm considered a millennial and even though I went to grad school directly after college, I've still been working in my field for nearly a decade now. I think there are plenty of millennials that can afford the units here.

Also, I'm sure with all the money they're spending on this, they have a very good idea of the demographics that will be attracted to what they're selling. I'm sure their presence on social media is just as data driven as the ratio of rentals to condos, etc.

Not sure about 40. I was born in 1982 and am the oldest of the Millennials by most definitional matrix. But I generally agree with this post.

[iheartphilly]

^
Yep, I think 37 yo would be the oldest one could be this year to be considered a millennial.

You are a millennial if you were born between 1981-1996.

[frbrown]

Originally Posted by McBane

I suppose that's good to garner attention for the rentals. How many millennials or avid users of social media can afford to buy here? Surely, a few; but my guess is that most people who can afford a condo at the Laurel don't use social media too much. But hey, this is a location that sells itself in my opinion.

Advertisements through social media doesn't really mean ads for Millennials. According to this data almost 60% of social media users are >35. And that about 55% of facebook users are >35 years old.

[allovertown]

Originally Posted by iheartphilly

^
Yep, I think 37 yo would be the oldest one could be this year to be considered a millennial.

You are a millennial if you were born between 1981-1996.

I thought millennial was 1980-1995. So i thought the oldest millennials were 38, thus why I said the oldest millennials were about to enter their 40s. These things are kind of loosely defined, but even if you start at 82, I don't think many people think of a 36 year old as a millennial.

I've seen so many people in life and in film or television roll their eyes at the actions of kids even under 13, and call them millennials. I feel like it's just become a shorthand for "kids today." It seems like a very small percentage of the population can fathom that even the youngest millennials are graduated from college at this point.

But as others have mentioned, the better point is probably that everyone is on social media, not just millennials at this point.

[City Wide]

Originally Posted by allovertown

I thought millennial was 1980-1995. So i thought the oldest millennials were 38, thus why I said the oldest millennials were about to enter their 40s. These things are kind of loosely defined, but even if you start at 82, I don't think many people think of a 36 year old as a millennial.

I've seen so many people in life and in film or television roll their eyes at the actions of kids even under 13, and call them millennials. I feel like it's just become a shorthand for "kids today." It seems like a very small percentage of the population can fathom that even the youngest millennials are graduated from college at this point.

But as others have mentioned, the better point is probably that everyone is on social media, not just millennials at this point.

Gen X was big for awhile, now 'millennials' has taken over, and in a year or two the next age with a new name will come along. Like you say everyone gets to set their own standards for who is what-----as if it really matters.

[iheartphilly]

Originally Posted by City Wide

Gen X was big for awhile, now 'millennials' has taken over, and in a year or two the next age with a new name will come along. Like you say everyone gets to set their own standards for who is what-----as if it really matters.

Gen Z after millennial. Gen Z estimates total 67 million people (beginning 1997 up to a few years ago). These are large numbers and trends can't be ignored when it comes to whatever patterns are been tracked, measured, and analyzed for marketing and social purposes. This would include patterns of renting vs buying or living in the suburbs vs in urban city, etc...etc....

[iheartphilly]

Originally Posted by allovertown

I thought millennial was 1980-1995. So i thought the oldest millennials were 38, thus why I said the oldest millennials were about to enter their 40s. These things are kind of loosely defined, but even if you start at 82, I don't think many people think of a 36 year old as a millennial.

I've seen so many people in life and in film or television roll their eyes at the actions of kids even under 13, and call them millennials. I feel like it's just become a shorthand for "kids today." It seems like a very small percentage of the population can fathom that even the youngest millennials are graduated from college at this point.

But as others have mentioned, the better point is probably that everyone is on social media, not just millennials at this point.

Per Census Bureau's definition of each generation:

Silent Generation
1928-1945

Baby Boomers
1946-1964

Generation X
1965-1980

Millennials
1981-1996

Generation Z
1997-2012

[iheartphilly]

https://www.bizjournals.com/philadelphia...incoln-square-groundbreaking-condos.html

Excerpt from PBJ:

On Wednesday morning, a ceremonial ribbon cutting will take place for Lincoln Square, a new $160 million mixed-use development on South Broad Street in Philadelphia and then late in the afternoon the following day, ground will be broken on the Laurel, a new $300 million luxury condominium tower that will rise on the last developable parcel around Rittenhouse Square.

Southern Land Co. of Tennessee is developing the Laurel. The company’s CEO, Tim Downey, is smitten with Philadelphia — especially Rittenhouse Square — and wants to “set the market” with the Laurel and its 74 condominiums and 24,000 square feet of retail. Southern Land is confident it will have buyers for the Laurel's units, which will start at $2.5 million. Philadelphia has proven in recent years that there is a market for super high-end condos.

[mcgrath618]

Wow, we could have not one but 2 500+’ residential buildings start construction in these last few months of 2018.

[RonnieStevens]

There is a big even tent set up on the lot with an entrance facing Walnut.

[iheartphilly]

Originally Posted by RonnieStevens

There is a big even tent set up on the lot with an entrance facing Walnut.

^
Yup, ceremonial ground breaking today. If someone is in the area, please get some pics to share. Thanks!

[CypressClinton]

my basic definition of millennial is you cant remember the cold war but have to remember 9/11.