Quote:
Originally Posted by esquire
^ If WS completes the transition to becoming what Canadian Airlines once was, I'd say there is a decent opportunity for a plucky upstart to jump into the market and provide LCC/ULCC service that fills the gap between the major airlines and the unstable, unreliable ULCCs like Flair. You know, kind of like that plucky upstart that started out west 22 years ago.
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I'd say the opportunity will arise should one of the large carriers experience financial trouble.
It worked for Westjet when Canadian Airlines was going down the tubes and was subsequently absorbed by Air Canada. That gave Air Canada some pretty severe indigestion as well.
That being said, there's no guarantee that this strategy will be a success. Westjet had an easy go of it in establishing a domestic (and to a lesser extent North American) footprint. Now, with a healthy Air Canada and lots of international competition for both premium traffic (BA, Lufthansa, Cathay, etc.)
and leisure traffic (Air Transat, Rouge, WOW, Icelandair, most Chinese airlines) there's really no niche for Westjet to slot into. This might just be an expensive mistake. Who knows?
They'll have to grind it out the old-fashioned way - building brand awareness and operations in multiple countries. Their best bet would be to leverage Delta's operations and experience in overseas markets.