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EXCLUSIVE: Amazon Employees Are Very Interested in a Particular Article About Arlington
by ARLnow.com February 20, 2018 at 10:50 am
Eagle-eyed readers of this site may have noticed something odd in this past Friday’s weekend discussion post: namely, the inclusion of an article from December among the most-viewed stories of the week.
We also found that unusual, so we did a bit of digging. It turns out, there have been more than 6,000 views of the article, “County Wins Top Environmental Award from U.S. Green Building Council,” over the past week.
Here’s an excerpt:
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Arlington County is the first community in the country to win a top award for its environmentally-friendly policies from the U.S. Green Building Council.
The county was named a Platinum level community by USGBC under its new LEED for Communities program.
USGBC said the certification recognizes the county’s creation of a “sustainable and resilient urban environment that has long-proven success in reducing greenhouse gas emissions, managing stormwater, ensuring economic prosperity and focusing on education, affordable housing, health and safety for residents and businesses.”
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So from where is all this newfound interest in Arlington County’s sustainability bonafides coming? From Amazon.com, it seems.
The vast majority of the traffic to the page over the past week that can be tracked came from what appears to be an internal Amazon.com page devoted to its HQ2 search. Arlington, of course, is in the running as one of the potential landing spots for the company’s second headquarters.
No other page on ARLnow.com has a similar level of traffic coming from Amazon.
Last week a noted NYU professor who has written about the company opined that New York City and the D.C. area are among the most likely finalists for HQ2, due to a combination of being destinations for talented workers and being places that Amazon CEO Jeff Bezos likes to frequent.
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https://www.arlnow.com/2018/02/20/amazon...in-a-particular-article-about-arlington/
The "noted NYU professor" is Galloway.
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Scott Galloway, a marketing professor at New York University's business school, has laid out his predictions for where Amazon will put its new headquarters, HQ2.
Last year, Galloway accurately predicted Amazon would buy Whole Foods, lending his newest prediction some clout.
He narrows HQ2's location down to five regions on Amazon's 20-location shortlist. They're all in either the New York metro area or the Washington, DC, metro area.
Why those two regions? Galloway says there are only two items to consider.
The first is where Amazon can attract the best talent.
"In the eyes of Amazon, the best talent is a 24-year-old [electrical engineering] grad from MIT," he said. "This individual isn't concerned with cost of living — cost of living only matters when you're in your 30s and you begin collecting dogs and kids."
The second, Galloway says, is where Amazon CEO Jeff Bezos wants to spend his time. Galloway points out that Bezos already owns homes in New York and DC.
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Attracting talent for Amazon is obviously going to figure. The DC area can attract top talent, particularly if it's in the District, that's self-evident.
The point about CEO preference has a couple prongs: (1) where the CEO wants to spend his time; (2) where the CEO sees long term value.
On the first, Bezos has bought the largest home in the District, and he owns the Washington Post outright, that is, not as an Amazon company. He clearly already spends a lot of time in DC. On the second, many see the biggest hurdle to Amazon's future growth as potential action coming out of the capital, by regulators or legislators. These observers see Bezos' moves in DC as trying to inoculate the company from overly critical government scrutiny. Making Amazon into a hometown company would go a long way to achieving that goal.
I've been on here as saying it'd go either Chicago or DC area since the start, and I've been looking for any sign that Chicago is still in the running. But nothing significant has surfaced since the site tour last year.
Could be that Chicago is a stalking horse to get a better deal from DC or Virginia, which would be a shame, since Amazon would be a great fit there.