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Originally Posted by jtown,man
But why would people buy meds for example from Amazon if they up the price really high? They will just go to other alternatives. This is actually really exciting, Amazon has the massive clout, along with the other two brands to make a huge mark on the market.
Why would JP Morgan, for instance, do this with no profit in mind? One guess is the fact we are talking about them right now, this is really good PR for the face of Big Finance, an industry that hasnt looked so good in a few decades.
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The benifits of a monopoly are having a large majority within the market sphere and huge advantage over similar industries. It doesn't necessarily have to be 100:1 with regards to a product.
Think of it this way. Lets say we take three companies: Verizon, AT&T and T-mobile. If the control of the market when it comes to cellphones % is [30, 45, 25], the idea of competition is there, and there is no single carrier stranglehold. These figures btw are made up, as an example. If that same % was [60,20,20], in favor of Verizon, they have the potential to raise prices and people will just have to go with it.
My fear would be that Amazon starts to become a monopoly is that regards. Now, its a far cry from being one, but the potential exists. Greed can be a terrible thing is abused.
I think with Amazon venturing into the market, the potential for "generics" and non-scheduled meds can be lowered via competition, but if they become to big, its a problem. A competitive advantage over their competition gives them a buffer to do as they please.
One benefit though is the supply-chain. Like Wal Mart, they are logistical savants. Distributing products, and having a tidy system in place. Logistics are just one element that is factored into the price of "X" item.