Quote:
Originally Posted by WhipperSnapper
Tim Hortons was virtually non existent in Toronto well into the early 2000s despite it being everywhere else domestically. There absolutely crushed the local competition when they did expand into Toronto.
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How much of the crushing of the local competition was Torontonians' eagerness to buy into Tim Horton's branding of Canadian identity, I wonder?
It's interesting how relatively recent the rise of Tim Hortons as a symbol of nationalism and national identity has been (probably well within a generation, or even less for many people depending on the part of Canada) yet it feels like it's been that way for such a long time.