Quote:
Originally Posted by mhays
I can think of many examples where "above and beyond" has won the job.
For example let's say it's a new office building. Maybe the RFP doesn't say anything about groundwater but we know it's an issue, and we think the client knows it's an issue. Acknowledging this and discussing experience and potential solutions might become a real advantage.
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Exactly, however I've never seen someone win an RFP where they are lacking on one or more of the main components listed in the RFP, but went above and beyond so that didn't matter.
There are a lot of people in this thread going on and on about "well my city could offer X to show Amazon how great we are. X isn't in the RFP, but that's above and beyond." Meanwhile their city is lacking some factor Y that is very much in the RFP and that's somehow written off as not important because "we don't really know what Amazon wants"...
No, we do know what they want, they freaking wrote it down for a reason. What we don't know is the calculus by which they are weighing these factors and we don't know what other "above and beyond" type ideas might be out there to lure Amazon in. What we do know is that it is probably very unlikely that any city that seriously fails on any of the main points of the RFP will win it. An example would be all these smaller tech cities that are basically Seattle clones in terms of housing prices, shortage of workers, etc. Why would Amazon jump out of the Fire (TM) in Seattle and into the frying pan of an even smaller metro like Austin which already is suffering from some of the problems Amazon is fleeing? Yeah I get Austin is the hot hand in the tech industry outside of the traditional suspects like SF or Seattle, but it fails on some key points of the RFP. No amount of "going above and beyond" will make up for that.