Here's something interesting about the hotel business in greater Moncton.
My brother is currently representing Team NB in the 2017 National Travelers Curling Club Championships in Kingston Ontario right now.
http://www.curling.ca/2017travelers/
Their curling club is from Beresford NB (basically Bathurst). Last Saturday all four of them drove to Moncton to catch their Sunday morning flight to to Ottawa via Porter. So they needed to book a 'low priced' hotel somewhere near the airport for their early morning flight. The lowest priced hotel they could find was the Dieppe Coastal Inn, which is pretty much now known as a roach motel. But, that's not the point of my posting.
So now the guys are planning their way back home on Saturday. Flight arrives back to Moncton on Saturday, same day as Santa Clause parade. Here's where it gets interesting. The nearest hotel available is in Bouctouche.
Yup, all hotels in the Moncton area are book solid. I couldn't believe it, so I searched Expedia for myslef. Sure enough, some rooms are popping up in Sackville, Cocagne, Shediac and a few bed&breakfasts here & there and so on.
All places on Expedia has everything rated as "In High Demand".
Now, let's look at the big picture here. The annual Moncton Santa Clause parade has been known as one of the biggest SC Parades east side of the country, yearly estimated crowds of 100,000 spectators, who knows how much economic spin offs, and claims of no parking in downtown core (sorry, had to bring that up

).
I'm not sure if I had any great points to my story other than being a little set back that the nearest hotel they could find was Bouctouche. In any rate, good for us Monctonians that the parade is creating such a huge impact to the local economy!