The "Home" stores do nothing to integrate a "lifestyle" concept.
i.e. Sears Home stores were destinations only if you were looking for furniture and appliances - i.e. like a Brick store
- no impulse buying there.
Naming a store "home" tracks on the Sears Home branding and is bound to fail.
There are also Macy's Home stores in the US, but like the Sears Home stores, those are just rows and rows of beds and sofas and dining tables.
Call it "Hudson's Bay Furniture" if that's what it is.
Didn't Woodward's have a "Woodward's Furniture Fair"?
Quote:
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Woodward's also operated two stand alone Furniture Fair stores in Burnaby (which became Costco's first location in Canada in 1985) and Edmonton in the 1970s.
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https://en.wikipedia.org/wiki/Woodward%27s
The main stores need to maintain some home elements - like the small home décor / accessories departments in Simons, Holt Renfrew and Nordstrom - of even Chapters / Indigo.
Remember when Eaton's renovated an upper floor to be a Crate & Barrel clone?