Sourced some more renderings and details from QuadReal/Westbank:
“The role and purpose of retail space will no longer be principally to sell products. These spaces will act as living, breathing physical portals into brand and product experiences,” reads a post on Westbank’s Oakridge project website.
“They will become places we go to learn, be inspired, see and try new things, experiment and co-create. We’ll go to these spaces for entertainment, education, connection and community. The emphasis will no longer be on sales but rather on catalyzing a relationship with the consumer that transcends the store. The way these spaces are planned, built, staffed, managed and measured will look and act nothing like the retail operations of today.”
“What we are trying to achieve is a project which brings all of these elements together in such a way that the retail feels like part of the park, which feels like part of the public art, which feels like part of the performance space. This holistic approach, if successful, will create a unique experience which we are confident will make Oakridge the largest single attraction in Western Canada.”
Source:
http://urbanyvr.com/oakridge-centre-redevelopment-quadreal