Yeah, many people aren't that fond of it, but I think you'd be hard pressed to find anyone that would say they haven't done a great job with the building, in a tough location, and it's always busy. Bringing another one of their concepts here, in that area, is still on the table for them – Winnipeg has the highest $/seat of all except the original in Edmonton.
I was really hoping THEY would take over the St. Regis and turn it into one of their
CRASH Hotels. It fits the model PERFECTLY. They converted a rundown, seedy old hotel near the arena into a "party hotel" for people to crash at after games and events. Has a great cocktail bar and a party pub in it. Rooms are cheap and targeted at sub-30 arena patrons.