ATLANTA | Development Thread VI

[DNR]

Originally Posted by jsvh

Besides green roofs and some parcels that still need to be filled in, what exactly do you see that makes you think this video shows a "watered down" version?

New concept seems to have...

Less density / Less Urban Feel
Less Sophisticated Design overall ( with the exception of a few notable structures)

[Street Advocate]

1361 DONALD LEE HOLLOWELL HWY NW/Two blocks from bankhead station: A mixed-use development between Donald Lee Hollowell Parkway and the Westside Reservoir Park

Related: 1361 DONALD LEE HOLLOWELL HWY NW: 300 Key hotel in a mixed use project

1310 PIEDMONT AVE NE: To consolidate four individual lots located at 1310, 1314, 1318 and 1322 Piedmont Avenue into a single lot for construction of a 23, 395 square foot, 15-unit multi-family residential building..

716 EDGEWOOD AVE NE: Condominium building including studio units, one- and two bedroom flats town-homes, and covered parking Rezoning From R-LC and C-2 to MRC-3 Addresses are: 716 Edgewood Avenue SE, 724 Edgewood Avenue SE, 0 Krog Street and 49 Krog Street Will be sad to see the murals go, though. Maybe there will be an artistic vibe... Doubtful... but maybe. Feels like this location to Downtown should explode over the next few years. This, studioplex development, airline street development, and honestly a TON of room for development along Edgewood, the streetcar, and MARTA.

1072 MEMORIAL DR SE: Three story town-homes along Memorial Drive and Wilber Avenue

[jayden]

That rendering looks great. Exactly what that part of town needs.

[jsvh]

Originally Posted by montydawg

Besides the corporate tower at the North end of the property, I only see 7 story max buildings, which look to be cement parking podium + 5 story stick frame on top construction. I counted around 30 buildings that were 10+ story on the old proposal. I also liked the consistent white facade on all the buildings. I'm sure the current proposal is more realistic given the market conditions for the area.

Well, there is some truth there, but I still consider 4-7 story buildings in the same category / scale as the 10-15 story buildings they show. But also realize, this project is being built in phases and will continue to evolve over decades. This video seems quite in line if not even ambitions for what I expected to see in this project in the near-term where as the "blimp" render is long term.

Originally Posted by DNR

New concept seems to have...
Less density / Less Urban Feel
Less Sophisticated Design overall ( with the exception of a few notable structures)

I disagree. Don't confuse a poorer looking screen capture from a video for less sophisticated design.

[montydawg]

Originally Posted by Street Advocate

716 EDGEWOOD AVE NE: Condominium building including studio units, one- and two bedroom flats town-homes, and covered parking Rezoning From R-LC and C-2 to MRC-3 Addresses are: 716 Edgewood Avenue SE, 724 Edgewood Avenue SE, 0 Krog Street and 49 Krog Street Will be sad to see the murals go, though. Maybe there will be an artistic vibe... Doubtful... but maybe. Feels like this location to Downtown should explode over the next few years. This, studioplex development, airline street development, and honestly a TON of room for development along Edgewood, the streetcar, and MARTA.

For clarification- this property includes the 'Jenkins Metal and Supply building' that is nearly adjacent to Krog Street Market and continues all the way up the hill to Edgewood, therefore the Northeast corner of the Krog/Edgewood intersection. This is *not* the cool metal building on the southwest corner of that intersection, which abuts the Beltline trail. Exciting to get another condo development.

[skapunkskatedude]

Originally Posted by Atlriser

They put up signs for leasing for the building in the lower right corner (looks like 3 stories located on the old Lexus lot) this past week. Also, PSG construction has set up a site office in one of the old retail spaces and a couple dumpsters are onsite along GA Avenue. GSU has already done more in 9 months then the Braves/Fulco Stadium Authority did since 1997.

I'm talking with Colliers next week regarding restaurant space availability so will update on any news I hear on construction.

The rendering above looks like a highrise is across the street from the hotel past the Olympic Rings where the driver's license office was located. Is that now part of the development also? Anyone know?

Athletics let slip during the first football game that the old DDS site will be used to build a new softball field and new basketball arena.

[Street Advocate]

My apologies for blowing up all threads, but wanted to make atlanta city design poster and book visible for everyone:
http://atlcitydesign.com/acd_book.html
http://atlcitydesign.com/poster/ATLCityDesign24x32_reduced.pdf

[nature's calling]

https://www.bizjournals.com/atlanta/news...kely-in-consideration-for-amazons-5.html

Fingers crossed

[nature's calling]

Also

Plaza on Ponce renovation

Hotel Cameron

[cabasse]

fantastic idea, putting images inside spoiler tags.

[Hokiehaven]

Originally Posted by nature's calling

https://www.bizjournals.com/atlanta/news...kely-in-consideration-for-amazons-5.html

Fingers crossed

Yes, this would be huge, not only would they bring a ton of money and jobs, high paying jobs, but they would invest in the city for their employees and they would undoubtedly force other IT companies to ATL. A true second HQ for Amazon, yes, please.

Seems ATL has everything they want, Tampa, really?

[testarossa50]

Atlanta's usually a really good spot for East Coast HQ. Charlotte and Dallas are honestly a bigger concern than the Florida cities (in Florida attracting a skilled workforce is always a challenge, and it's expensive and remote from population centers).

The airport is huge. We have 9 flights on two airlines to Seattle today. Tampa has 2 flights on one airline. Miami likewise has 2 flights on one airline, and a 6.5 hour flight duration.

Fort McPhearson?

[West Peachtree]

Originally Posted by testarossa50

Atlanta's usually a really good spot for East Coast HQ. Charlotte and Dallas are honestly a bigger concern than the Florida cities (in Florida attracting a skilled workforce is always a challenge, and it's expensive and remote from population centers).

The airport is huge. We have 9 flights on two airlines to Seattle today. Tampa has 2 flights on one airline. Miami likewise has 2 flights on one airline, and a 6.5 hour flight duration.

Fort McPhearson?

No, no, no. Not Fort McPherson.

The obvious location for Amazon campus is Midtown's newly announced 4 plus acre block at Ponce & 3rd, West Peachtree to Spring

Tech Square (first and foremost), Midtown young demo work force and neighborhoods, interstate visibility and easy access, signature tower and campus, North Ave MARTA literally across the street, Downtown hotels and infrastructure close by... and Varsity onion rings and frosted oranges also literally right across the street.

Atlanta could fast track digital relevance and import, globally with this win.
Bring on the tax breaks to see beyond the horizon, City leaders !

This is the time for a Billy Payne like leadership and team building !

[testarossa50]

Have you seen Amazon's HQ in Seattle? It's like a district of the city, not a few blocks. They basically took a neighborhood sort of like our South Downtown in Seattle and redeveloped the whole darn thing (it's called South Lake Union).

I would be ecstatic if they wanted to build 8 million SF in Midtown, but it's sorta unrealistic.

[arctk2014]

Originally Posted by testarossa50

Have you seen Amazon's HQ in Seattle? It's like a district of the city, not a few blocks. They basically took a neighborhood sort of like our South Downtown in Seattle and redeveloped the whole darn thing (it's called South Lake Union).

I would be ecstatic if they wanted to build 8 million SF in Midtown, but it's sorta unrealistic.

Agreed that there's not necessarily enough real estate in Midtown to redevelop for their needs without being spread over random blocks throughout. Turner Field's redevelopment could provide a better opportunity but still not sure that's big enough for a 50,000 employee HQ.

[Pemgin]

Put it in the Gulch.

But do we really not have enough space in Midtown for 8 million sq.ft.?

[mademan404]

Originally Posted by nature's calling

https://www.bizjournals.com/atlanta/news...kely-in-consideration-for-amazons-5.html

Fingers crossed

This would be an awesome addition to the city, especially considering all of the available space in just east of Downtown in Sweet Auburn. It could even be the catalyst for redeveloping Ft. McPherson if we're lucky.

[tdawg]

The logistics of any large American city trying to fit a proposal like this into its urban grid will knock a lot of cities out of the running. I like the idea mentioned above of anchoring the Turner Field redevelopment in Summerhill. I also think Toronto will be a leading contender and the Seaport area of Boston, which lured GE. I was there last year and it's a really cool part of the city a stone's throw from downtown and with a lot of available land. Downtown Boston is crazy expensive but cost might not be an issue since Amazon is looking for a lot of incentives. I just don't see Chicago is viable, or Dallas. One might immediately think of Austin, especially due to their recent purchase of Whole Foods, but Austin's airport is pretty small and traffic there is horrible, with little transit to speak of.

[testarossa50]

South Downtown actually isn't the craziest option, the more I think about it. The Gulch could be a centerpiece, but then additional buildings moving off into undeveloped parcels and empty buildings throughout the neighborhood. That would replicate Amazon's model in Seattle, which does not constitute a campus.

Think Tech Square, except on a larger scale.

Or they could go full suburban, or do a semi-urban campus like Fort McPhearson.

[montydawg]

Originally Posted by testarossa50

South Downtown actually isn't the craziest option, the more I think about it.

If you read their RFP, they 'envision' (read: prefer?) an 'urban or downtown' campus. My question would be if they want to own the building or lease the properties- that might make a big difference. There are plenty of big sites available if they want to lease:
MetLife at 17th & spring St
Cousins/Integral TOD at Arts Center Station
Varsity area
Ivan Allen Plaza location
The Gultch
Perimeter MARTA Sandy Springs

While I think Fort McPherson would be a good site for a campus, they seem focused on attracting IT people, which don't live locally in that area. I also think the Doraville site might be a little too far removed from the city and airport to be a contender. Just my opinion.

I'm sure Reed and Deal will be tap dancing on this one.

Here are their preferences as stated in the RFP:

Core Preferences
Proximity to population center: 30 Miles
Proximity to International airport: 45 Minutes
Proximity to major highways: Not more than 1-2 Miles
Access to mass transit: At site (Direct access to rail,train, subway/metro,bus routes)
Initial Square Foot Requirement 500,000+ Sq. Ft. Phase I (2019)
Total Square Foot Requirement Up to 8,000,000 Sq. Ft. Beyond 2027