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Originally Posted by ajiuO
First of all Megaplex has 15 locations in the state of Utah. Cinemark has 16 Locations with 2 more on the way, AMC has 3, Reagle has 1, plus all the independent operators. So 1/4th is probably more accurate. They are the second biggest operator in Utah after Cinemark.
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In terms of ticket sales/revenue, they are undoubtedly more than 1/4. Maybe not quite 1/2, but I was generalizing. Especially in the Salt Lake Valley. Point is, it's a significant number.
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Second... Why do you think Megaplex wouldn’t sell alcohol? Megaplex is operated by the same company who operates Vivint Arena and Smith’s Ballpark...and they serve alcohol at both of thoes locations. Megaplex is slow to react to market standards... but they do.
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Serving alcohol at sporting events =/= serving alcohol at movies. Sporting venues HAVE to serve alcohol. Not literally, but you understand what I mean. Movies do not. If other theaters begin serving alcohol and Megaplex is clearly losing business, then and only then will they do so. We are talking about the company who would refuse to show certain movies. They probably stopped doing that because it was horrible PR and gave a lot of business to their competitors, but not serving alcohol wouldn't be nearly as contentious. Point is, until there was clear evidence it was hurting their bottom line, they wouldn't do it. The evidence that not serving alcohol at sporting events would hurt their bottom line is clear and obvious. At movie theaters, I don't think it matters.
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The theater at gateway is operated by Megaplex but owned by the mall (in fact Cinemark was originally going to operate it). I actually predict that the new owners of the mall will not renew the contract with Megaplex... unless they are willing to bring their amenities up to modern standards, witch they seem unlikely to do.
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Unless you've heard something from a reliable source, this is pure speculation.
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There has also been 1 or 2 developers over the past several years with interested in installing a theater in central downtown... it could be operated by Cinemark, AMC, Reagle, or even Megaplex if they leave Gateway.
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I've heard this rumor for a long time. It could happen, but it may not, and there's no concrete plans to do so yet.
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Megaplex is not as clean cut operator like you might think. They did ruthless things to push the independent operators out (Trolly Corner for example) while at the same time they intentionally incur fines in order to do things that hurt the bigger operators. Megaplex has really poor ethics and their theaters are becoming very outdated compared to the competition. I honestly think they will be bought out by one of the big 3 within the next 5 years. Cinemark would be my best guess.
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Oh I don't deny by any means that Megaplex engages in poor business practices. But that does not in any way mean they're going to sell to a bigger company. Of course it's possible, but Megaplex still has some of the busiest movie theaters in the state, if not the country (Jordan Commons, The District, etc), business practices be damned. Do you think Megaplex is doing anything that the big movie theater chains aren't doing? I worked for Cinemark, and I have several friends who have worked for Megaplex. Their levels of poor employee treatment, shameless cost-cutting, and general shadiness are comparable.
Also Cinemark buying Megaplex would probably be blocked by the courts because it would essentially turn the movie theater industry in Utah into a monopoly. Or they could buy some Megaplex locations but have to sell off others. More than likely they would be bought by someone who wants to get a bigger foothold into the market, like AMC or Regal. That's even assuming Megaplex does sell.....which is, again, pure speculation.
Either way, none of this changes my argument for why Brewvies has nothing to worry about, even if other theaters start serving alcohol. The point of Brewvies is not just that they serve alcohol, but that you can get a different experience watching a movie, and that won't go away.