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Originally Posted by wave46
(1) Is the point of the new ULCC to kill NewLeaf/Flair (and any other ULCC) and then get canned itself? It sure looks like they're setting up the whole thing just to shut it down when they've eliminated the competition - no inter-tie with Westjet's main operation and running out of Hamilton airport seems to point to this plan.
(2) Or are they trying to conserve gates at YYZ for mainline?
(3) Or is it an attempt to 'save' the Westjet brand from being tainted by the stigma of the sacrifices of ULCC travel? AC's image hasn't been positively helped by its association with Rouge - people tend to remember the 'Air Canada' part and not the 'Rouge' part on their flight.
(4) As for the hub-and-spoke direction Westjet is taking, I still feel it is the wrong direction for the airline. The Encore operation I understand - it allows more service to smaller destinations without destroying frequency.
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(1) at first I agreed the point of the ULCC was to quickly kill off Newleaf/Flair, Enerjet/FlyToo, and Canada Jetlines. However the more that comes out the more I disagree with this opinion.
I believe that WS has done a cost analysis and concluded that certain decisions made in the last 10 years have contributed to them losing the cost advantage in competing with a new entrant. Hubbing at expensive airports like YYZ, SabreSonic reservation system, Interline and inbound codeshare, Encore, widebody operations, are the most costly decisions made for the right reasons. By removing these costly elements from a subsidiary operation WS would be able to keep and even fend off future ULCC or other types of new entrants.
Under my new theory, WS would keep their ULCC operating even under the situation where the proposed new entrants folded up their tent and took their ball home. Their reasoning would be to dissuade any future entrant from thinking about starting up operations. Additionally, the ULCC might be self sustaining and profitable.
(2) Gate conservation at YYZ is an entirely different problem for WS. Essentially WS wants to force either or both of Air Transat and Sunwing over to the Infield terminal. However, they might have to also send the WS ULCC operation to the infield terminal as the ULCC fits within the definition of an airline that belongs at the IFT.
Airlines that have very little to no connecting traffic could do quite well at the IFT. The IFT adds about 20-40 minutes to Minimum Connection Time, which does not make it particularly useful to airlines with network or hub operations. Because of the longer time it takes to get from curb to gate using the IFT, the infield terminal is better for airlines that have pax who show up 2-4 hours before departure. Airlines with lots of pax that show up 1-2 hours before departure are penalized. Add in a premium market to the airline pax mix, and the IFT is a horrible brand destroying operation.
(3) 60% of pax fly less than once per year. Further, this market will trade for a horrible pax experience if it means saving $20. This is the market for Rouge that is being well served. AC posted record earnings on the back of supplying Rouge type services. The mainline expansion into Asia actually pulled down Q2-2017 earnings by 20-40 million dollars. The market might hate rouge with a passion, but they continue to buy more and more flights on rouge.
This is the market WS is hoping tap into with the ULCC. However the problem for WS is they have a reputation for bending the rules for the Visiting Friends and Relatives (VFR) market, the same people comprising the 60% of travellers discussed above.
The ULCC business model thrives on charging extra for everything: carryon, seat selection, bags, soft drinks, traditional checkin. These are all the rules WS is known for bending.
WS biggest challenge with the ULCC is making it clear to the market they are not flying WestJet type service operation.
(4) In the airline industry, if you want to grow beyond 30% market share, you must hub and spoke your operation. The first 20% of the market is easy as it possible to find 150 people who want to fly between popular cities for a cheap price. That is the low hanging fruit.
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Originally Posted by boeing767300
(5) Employees have been told in a recent town hall meeting that ULCC will operate from Hamilton and Abbotsford. This from a usually reliable source at the YYC hangar.
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(5) Abbotsford (YXX) is going to be an interesting experiment. I suspect the airport will become a hybrid Encore/ULCC operation. Encore will feed into YYC hub for connecting traffic and the ULCC will focus on the point to point traffic.
WS could decide to allow for connecting traffic within the ULCC, but this would be a departure from the traditional business model.
NewSkies is the perfect computer system to manage the connection possibilities. Newskies inherently restricts connections to only operator allowed versions. For example, in 2003 I flew WS YYC-YVR 3 hour wait YVR-YLW. I booked using Expedia. The GDS allowed the single ticket booking YYC-YLW-YVR as the YVR stop was within 4 hours connection window. However the OpenSkies system (the name for NewSkies at the time) did not allow the routing to be ticketed and attempted to charge me $150 for the stopover. Expedia quickly went to bat for me and got WS to override the OpenSkies computer system in favour of IATA fare construction rules.
So the NewSkies system would allow YXX-YYC-AZA (which for operational purposes would be same plane services) while not allowing YXX-YYC 3hour stop YYC-YHM.