Posted Aug 14, 2017, 2:21 PM
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Join Date: Oct 2011
Location: Philadelphia
Posts: 18,466
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Why this Center City startup ignored advice & launched in Philadelphia
Quote:
When Amino's founders told their attorney and accountant the startup planned to launch in Center City, both professionals responded with the same answer.
“Each separately said, ‘Are you sure you want to do this in Philadelphia?’” said David Bookspan, executive chairman and co-founder at Amino, which uses blockchain, payments and digital ad technologies to bring transparency to the digital ad transactions.
But Amino's founders were adamant. Bookspan, also known for launching DreamIt Ventures and tech firm Monetate, and fellow founders Will Luttrell and Chris Chapman said Amino can become something big for the city — both a powerful magnet to draw talent and a tent pole in the tech ecosystem.
“We want to build something fantastic in Philadelphia, to be a linchpin for other companies so that this becomes contagious," Bookspan said.
“I’ve lived in New York City and San Francisco and one of the things that blew me away when compared to other cities is there’s so much passion from so many of the people I meet to make Philly better,” Chapman said. “It’s kind of contagious. I haven’t seen that anywhere else.”
The experienced leadership team drew the attention of major investors in the Philadelphia region. While the founders initially decided to self-fund, once they realized the demand for their type of product in the market, they decided to take some investments to speed up production. In addition to Josh Kopelman of First Round Capital, Amino is backed by legendary marketing entrepreneur and investor Richard Vague.
“You couldn’t think of a space more ripe for a great company,” Vague said at Amino’s launch party at WeWork last month, referring to the fraud-ridden world of online advertising. “The opportunity for you Amino folks is extraordinary."
The fact Vague is behind Amino is enough proof for Mayor Jim Kenney, who also spoke at the launch.
“This company is going places, because I know Richard doesn’t invest in dogs. He invests in companies that really have a chance to take off,” Kenney said. “The fact you’re taking off here in Philadelphia as opposed to New York City is wonderful for us.”
Amino’s success could also be wonderful for the city’s investment fund, StartupPHL. Interest in backing Amino was so high that the founders had to dial back the stakes investors were seeking to make room for all, but arranged for StartupPHL to get a piece.
“That goes back to our commitment to the city,” Bookspan said. “We’re hoping and expecting that StartupPHL will do very well with the investment, which presumably will give them more capacity to help other startups.”
The founders' commitment to the region doesn't stop with its launch; Amino is intent on leveraging potential talent from around the Mid-Atlantic as well. The startup could be a potential landing place for an employee at Comcast, which is also now venturing into blockchain technology for TV ad buying, offered Luttrell. And vice-versa, an Amino staffer who craves more stability over the startup culture knows Comcast's headquarters is three blocks away, or has the option of launching their own venture.
If Amino can draw top talent like Chapman into the city, then it can work as a “reverse brain drain," attracting workers and also keeping students here to stop the brain drain before it starts, he argued.
Looking at Amino leaders' track record, its current staff is just the beginning. At Monetate, Bookspan helped build a company that employed more than 200 at peak, Luttrell amassed a staff of 400 at Integral and Chapman had 200 at Sailthru.
“Seated at this table are nearly 1,000 jobs. We think we can replicate at least that level of success right here in the city limits,” Luttrell said.
Vague thinks it’s possible, and necessary.
“Philadelphia is lucky to have these guys. This market, I think, is a very good startup tech market, but it’s not a great one. We need more great companies to bring hardcore technical skills and have those skills cascade throughout the tech community," Vague said at the launch. "We wish doubly, and triply hard for your success because of a lot of the ancillary benefits we know will come."
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https://www.bizjournals.com/philadelphia...ain-ad-philly-tech-startup-bookspan.html
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