Location: 900 S. Figueroa Street
Function: Mixed-Use | 341 units | 11,700 square retail
Architect: Preston Architects and Gensler
Developer: ST Residential
Timeline: Unknown
The corner retail is the most important part in my opinion. It can tie in fig to flower and down 9th Street. The tower itself is ok, not great not horrible
^ The combined signage at the Figueroa Hotel a block away is larger, and their are several legal wallscapes (that's advertising speak for large billboards - we'll also accept "spectaculars") on Sunset Blvd and Wilshire Blvd and Hollywood Blvd, as well as some mostly illegal ones along the 405 near LAX that are much larger. But this one is very well-placed with an excellent read looking straight down 9th street, which is a major auto entry point to downtown, so it will command a nice price premium for advertisers.
Located on one of the most popular intersections in downtown Los Angeles, The Apex mixed use high rise is an ode to modern luxury. This 28-story, IA construction sits on 0.5 acres and provides 341 spacious units. In addition to existing parking, this project is adding 3 levels of underground parking which will provide 65 additional spaces. The Apex’s 4,200 square foot rooftop amenities space features sitting areas surrounded by lush landscapes and panoramic views of the city. An eye-catching 6,500 square foot LED sign will be mounted on the west wall facing the Hollywood Hills and the Harbor freeway.